Sugarbunnies and SPINNS Launch Enchanting Collaboration
Kyoto-based apparel brand SPINNS, operated by Human Forum Co., Ltd., has announced an exciting collaboration with Sanrio’s beloved characters, Sugarbunnies. This special collection, launching on December 25th, 2025, extends beyond the iconic Shiro-usa and Kuro-usa to include their charming friends, creating a comprehensive lineup that captures the sweet essence of the Sugarbunnies’ world.
This partnership marks a significant moment for fans, offering a fresh take on kawaii fashion that intertwines the timeless appeal of Sanrio characters with contemporary styles. It’s a collection designed to bring joy and a touch of whimsy to everyday life, appealing to a broad audience from long-time enthusiasts to new admirers.
Sweet and Playful: The Goods Collection
The goods selection is a treasure trove of “sweet and girly” aesthetics. Expect delightful strawberry motifs and a palette of pink and light blue pastel colors, all meticulously designed to evoke the Sugarbunnies’ adorable universe. These items, from playful accessories to practical everyday essentials, are crafted to elevate spirits with every use. Notably, the headwear within the fashion accessories range is thoughtfully designed for daily wear, ensuring that fans of all ages can effortlessly integrate a dash of Sugarbunnies charm into their outfits.
Fashion Forward: The Apparel Lineup
The apparel collection embraces a vibrant mix of “Korean trend × modern girly × Heisei retro” influences. It proposes stylish layered looks, such as sheer knit cut-and-sew tops paired with tank tops, which can be enjoyed both as sets and as individual pieces. For those who appreciate comfort without compromising style, the collection also features trendy all-over print items and relaxed pieces like short pants, perfect for cozy days at home or casual outings.
Exclusive First Access: Pre-Sale Items
Adding to the excitement, this collaboration includes special items available for exclusive early pre-sale only through SPINNS. This unique opportunity allows devoted fans to be among the first to acquire pieces from the collection, generating considerable anticipation within the community.
Availability
The collection will be available from:
- SPINNS Official Online Store: December 25th (Thursday), 18:00 JST
About SPINNS
SPINNS operates under the concept of “ATTITUDE MAKES STYLE!” (Your assertion creates your style!), continuously proposing styles that respect individual expression while aligning with current trends. Described as a “NEW&VINTAGE STYLE MARKET,” SPINNS offers a wide range of products, from original designs to new and pre-owned items sourced globally. The brand’s selection extends beyond fashion to include music, art, and various other youth cultures, all mixed in the unique SPINNS style to propose a complete “lifestyle.” It is truly a place where fashion, music, art, and people spin (swirl) together.
For more information on SPINNS, visit their platforms:
This collaboration between Sugarbunnies and SPINNS is more than just a fashion release; it’s a celebration of kawaii culture, blending nostalgic charm with contemporary trends. It highlights how beloved Japanese characters continue to inspire and evolve within the global fashion landscape, promising to bring smiles and unique style statements to fans worldwide. The integration of characters like Sugarbunnies into everyday wear through such thoughtful designs is crucial in furthering the reach and impact of Japanese kawaii culture abroad, making it accessible and enjoyable for a broader international audience.
