Eyes: A Symphony of Pink Sparkle
The centerpiece of the collection is the limited-edition “Ice Sculpt Assy Rose” eye palette, a treasure trove of pink hues that embody the playful spirit of spring. This palette features four distinct shades, each offering a unique texture and tone, allowing for endless creative possibilities:
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AR-1 (Wet): A crystal pink, perfect for adding a shimmering topcoat that catches the light.
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AR-2 (Ice Sculpt): A blossom pink designed to create a dewy, wet-look finish.
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AR-3 (Metallic): A bold, attention-grabbing neon pink that commands the spotlight.
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AR-4 (Contour Illusion): A rich cocoa pink to define and sculpt the eyes, adding depth to any look.
This versatile palette enables users to craft looks ranging from sweetly charming to boldly sensual, simply by layering different pink textures and tones. It’s a celebration of pink, designed to flatter every skin tone.
Complementing the eye palette are two existing “Crushed Gem” eyeshadows, renowned for their brilliant, jewel-like sparkle. These shades are carefully selected to harmonize with the collection’s neon pink theme:
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Amethyst Rain: A captivating lavender hue infused with shimmering blue pearls, enhancing the eye’s natural transparency.
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Pearl Whisper: A delicate champagne color with glowing pink pearls, adding a touch of understated elegance.
Lips: Sheer Pinks for a Perfect Harmony
To complete the “Spring Beat” look, Shu Uemura introduces new lip shades that offer a light, sheer finish, perfectly balancing the vibrant eye makeup. Just like choosing your favorite song, this collection offers a range of pinks for every mood and style.
Kinukea Glow Up (Juicy Tone-Up Lip): Three new shades designed for a fresh, juicy, and plump appearance.
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Fuchsia Rhythm (PK377)
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Apricot Strobe (PK343)
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Berry Remix (PK388)
Kinukea Nude (Mellow Tone-Up Nude Lip): Three new nude shades offering a sophisticated, mellow tone-up effect.
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Electric Pink (PK 375)
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Beige Tempo (BG978)
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Ruby Beat (RD 168)
Release Details
The “Spring Beat Collection” will be available nationwide starting January 1, 2026 (Thursday/Holiday). For those eager to get a head start, an exclusive pre-release will be held on December 26, 2025 (Friday), at Shu Tokyo Makeup Box (Omotesando flagship store) and the official Shu Uemura online shop. Store reservations will also commence on December 26, 2025.
Embracing Individuality with a Spring Beat
Shu Uemura, established in 1967, is a pioneering Japanese makeup artist brand founded on the principle that “beautiful makeup begins with beautiful skin.” The brand consistently champions “individuality” through its holistic approach to beauty, encompassing form, method, and style. This “Spring Beat Collection” perfectly embodies this ethos, offering a spectrum of pinks that empower individuals to remix their looks and express their unique spring rhythm. As one beauty enthusiast might exclaim, “This collection is pure joy! It’s like wearing a pop song on your face, perfectly capturing the energy of spring!”
For more information, visit the official Shu Uemura website: https://www.shuuemura.jp/
The Future of Kawaii Beauty: A Rhythmic Expression
The “Spring Beat Collection” by Shu Uemura transcends mere cosmetics; it’s an invitation to experience spring with heightened emotion and vibrant self-expression. By integrating music-inspired themes and the playful energy of “neon pink glitter,” Shu Uemura continues to shape the global narrative of “Kawaii beauty.” This collection, with its focus on mixing and matching to create personal “spring pink looks,” reinforces the idea that beauty is an art form—ever-evolving and always deeply personal. It encourages beauty enthusiasts worldwide to embrace joy and color, contributing to a more vibrant and expressive global beauty landscape that celebrates individual rhythm and style.
