Expanded Availability Details
Starting January 7, 2026 (Wednesday), pre-orders for the “ReFa BEAUTECH DRYER SE” will commence at ReFa SHOPs nationwide (excluding department stores, ReFa Omotesando Hills, and GINZA SIX). The full retail launch for the “ReFa BEAUTECH DRYER SE” will follow on January 14, 2026 (Wednesday), extending to ReFa SHOPs, electronics retailers, and the MTG Official Online Shop. For those eager to secure theirs even sooner, pre-orders for the “ReFa BEAUTECH DRYER SE” began on December 26, 2025 (Friday) at the MTG Official Online Shop (Rakuten store).
Additionally, other popular products that saw a先行発売 (先行発売 – early release) in October and November 2025 – the “ReFa BEAUTECH DRYER BX W,” “ReFa STRAIGHT IRON PRO+,” and “ReFa CURL IRON PRO+” – will also become available for purchase on the MTG Official Online Shop starting January 14, 2026 (Wednesday).
“The overwhelming demand from beauty professionals and enthusiastic customers alike truly speaks volumes about the quality and innovation ReFa brings to the haircare world,” shared a brand representative. “This expansion is a direct response to their passion and desire for accessible, high-performance beauty tools.”
Featured Products
ReFa BEAUTECH DRYER SE
This is ReFa’s smallest and lightest dryer, designed to bring professional techniques right into your hands, ensuring a confident finish. It is available in a vibrant array of colors to match any style.
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Price: 33,000 yen (tax included)
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Colors: White, Black, Pink, Champagne Gold, Silver, Blue, Red
ReFa BEAUTECH DRYER BX W
Experience the essence of ReFa’s air technology, meticulously recreating professional techniques to deliver instant moisture and manageability. This dryer promises a transformative experience, leaving hair hydrated and beautifully styled.
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Price: 74,800 yen (tax included)
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Color: Champagne Greige
ReFa STRAIGHT IRON PRO+
Enter a new chapter of damage-free straightening. This iron reproduces a professional’s expressive power, giving you not just shine and smoothness, but also the ideal hair line.
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Price: 28,600 yen (tax included)
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Color: Champagne Greige
ReFa CURL IRON PRO+
Achieve damage-free curls with ideal nuances. This iron recreates the sensitivity and technique of professionals, bringing lustrous, three-dimensional, and dramatically complete curls to your fingertips.
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Price: 29,700 yen (tax included)
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Color: Champagne Greige
Where to Purchase
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ReFa SHOPs: https://www.refa.net/store/
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MTG Official Online Shop (Rakuten store for DRYER SE pre-order): https://item.rakuten.co.jp/mtgec-beauty/2009320101/
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MTG Official Online Shop: https://www.mtgec.jp/shop/c/c1010/
About ReFa Brand
ReFa, guided by the theme of “VITAL BEAUTY,” is a beauty brand that proposes new beauty habits beyond existing frameworks. It aims to discover unseen joys of beauty across time, place, and even gender, expanding possibilities for everyone. Learn more at the ReFa brand site.
This broader availability marks a significant step for ReFa, solidifying its position as a leader in premium beauty technology and making professional-grade haircare accessible to even more enthusiasts. It hints at a future where luxurious hair treatments are no longer confined to salons but are an everyday indulgence, bringing the essence of Japanese beauty innovation to a global audience.
