“Bungu Joshi Haku 2025” Concludes with Unprecedented Success
Japan’s premier stationery event, the “Bungu Joshi Haku 2025” (Stationery Girls’ Expo 2025), concluded its four-day run from December 18th to 21st, 2025, drawing an astounding 58,000 visitors. This marked a new attendance record, fueled by a remarkable doubling of international visitors from Asia, North America, Europe, and the Middle East, all eager to immerse themselves in the vibrant world of Japanese stationery.
The expo, held under the theme “Today, Which One Will It Be? Stationery Coordination,” was a grand spectacle. It featured a record 193 exhibitors, including 8 brands from Taiwan, showcasing an unprecedented 70,000 items. The sheer scale and variety transformed the venue into a bustling hub of creativity and excitement, where attendees could truly “see, touch, and buy” their favorite stationery.
The Joy of “Stationery Coordination” and Hands-On Experiences
Visitors embraced the concept of “stationery coordination,” akin to selecting outfits or accessories to match their mood. The atmosphere was electric, with attendees delighting in choosing items that resonated with their daily lives. Beyond shopping, interactive experiences were a major draw. The “Tokimeki My Can Badge Workshop” allowed participants to craft unique badges, many of whom wore their creations while exploring the expo, adding a personal touch to their shopping adventure. The “Pen Fitting Room” offered a chance to test various writing instruments, helping individuals discover their perfect pen. One attendee enthusiastically shared, “It’s not just about buying; it’s about the pure joy of discovering and creating!”
“Bungu Joshi Award 2025” Crowns a New Champion
A highlight of the expo was the “Bungu Joshi Award 2025,” where attendees voted for their favorite stationery items from a record 112 entries. The prestigious Grand Prize was awarded to Kutsuwa Co., Ltd.’s “Hancoco Slide” – an innovative stamp featuring two types of stamps within a clear case that can be slid and layered to create two-color, two-pattern designs. Its precision and compact size make it ideal for decorating monthly planners and enhancing life logs.
Other notable award winners included:
-
Grand Prize: “Hancoco Slide” (Kutsuwa Co., Ltd.)
-
Excellence Award: “Kurutto Ring” (Maruman Corporation)
-
Excellence Award: “Pazulette” (archshop)
-
Sparkling Design Award: “Bird’s Nest Clip Holder” (bitte)
-
Heart-Thumping Convenience Award: “PATAP Silicone Bookmark” (Nakabayashi Co., Ltd.)
For a complete list of winners, please visit the official “Bungu Joshi Award” website: https://bungujoshi.com/award/.
Online “Bungu Joshi Haku” to Launch in January 2026
Building on the immense success of the physical event, the “Online Bungu Joshi Haku: This Year, Which ‘Fuku’ Will You Coordinate? Stationery Coordination” has been announced for January 2026. This online event will allow stationery lovers to enjoy shopping from the comfort of their homes, featuring a luxurious lineup of exclusive items.
Special offerings will include stationery lucky bags to kick off the new year, unique sets with non-sale or discontinued novelty items, and popular products from the 2025 expo. This provides a perfect opportunity for those who missed the physical event or simply couldn’t get enough!
Online Bungu Joshi Haku Details:
-
Dates: January 7th (Wednesday) 12:00 PM – January 19th (Monday) 6:00 PM, 2026
-
Exhibitors: 105 companies (as of December 24th, 2025)
Ahead of the online shop opening, a live stream will be held on the official Bungu Joshi Haku Instagram on January 6th (Tuesday), where exhibitors will introduce their recommended products. The stream will be held in two parts: from 12:15 PM and from 6:00 PM. Further details will be announced on the official website and social media channels.
The Enduring Appeal of “Bungu Joshi Haku”
“Bungu Joshi Haku” has cemented its place as Japan’s largest stationery sales event, attracting over 750,000 cumulative visitors. It gathers established stationery manufacturers, innovative new brands, and unique stationery stores, offering a direct, hands-on shopping experience. The event is a testament to the passionate community of stationery enthusiasts, both domestically and internationally, who find joy in the tactile beauty and functional elegance of writing and crafting tools.
As the world of stationery continues to evolve, events like the “Bungu Joshi Haku” play a crucial role in fostering connection and creativity. The blend of traditional craftsmanship and innovative design, alongside the burgeoning global interest in Japanese “Kawaii” culture, suggests a bright future for stationery, transcending borders and inspiring new forms of expression. We can expect this celebration of stationery to continue its global expansion, bringing joy and artistic inspiration to an ever-growing audience.
Official Links:
-
Website: https://bungujoshi.com/
-
X (formerly Twitter): https://x.com/bungujoshi
-
Instagram: https://www.instagram.com/bungujoshi/
