HELLO! NEW MOVE: The Sports Market
From December 26, 2025, to January 8, 2026, Daikanyama Tsutaya Books 1F will host the “HELLO! NEW MOVE” Sports Market. This section blends sports and culture, encouraging a dynamic start to the year. Visitors can explore a diverse range of sports-related products, apparel, and lifestyle goods from brands like AKTR, TACHIKARA, gol., and glansulud.
The market also features a curated selection of back issues from the renowned sports magazine “Number,” covering everything from soccer and basketball to baseball, F1, and horse racing. Special displays of enlarged covers, along with comments from editors, add an engaging layer to this celebration of sports culture.
HELLO! NEW TUNE: Tea for Mind and Body
To find balance amidst daily hustle, the “HELLO! NEW TUNE” fair offers a serene “tea time” experience. This segment, running from January 9 to January 22, 2026, focuses on reconnecting with one’s senses.
Tea Market
Discover a world of teas and exquisite tea ware at the Tea Market, located on the 1st floor of Daikanyama Tsutaya Books. Brands such as zenkyu matcha, Tinh, TEART, futcha, ENSULO, Matsumura Soryo produced by Muchakucha, and Sarouuka will showcase their unique offerings.
Tea Ceremony (Chakai)
On January 18, 2026, a special tea ceremony will be held at SHARE LOUNGE on the 2nd floor of Daikanyama Tsutaya Books Building 3. Esteemed tea master Dairiku Amae, known for his innovative approach to traditional tea ceremony, will lead talks, workshops, and a tea preparation demonstration. Amae-sensei, who established the ‘Totousha’ tea ceremony society in Kyoto, brings a fresh perspective to this ancient art, making it accessible and engaging for contemporary audiences. Attendees will surely find a moment of profound calm, feeling the gentle rhythm of the tea master’s movements.
Morihan “CHASTA” POP UP
Also part of “HELLO! NEW TUNE” is the Morihan “CHASTA” POP UP, from January 9 to January 22, 2026, on the 1st floor of Daikanyama Tsutaya Books Building 1. This features a next-generation kyusu (Japanese teapot) from Morihan, a company with 190 years of history in Uji, Kyoto. It’s an opportunity to experience how simple and versatile brewing can be. For more details, visit: https://store.tsite.jp/daikanyama/event/cooking/50378-1945181007.html
HELLO! NEW SHARE: The Souvenir Market
From January 23 to February 5, 2026, the “HELLO! NEW SHARE” Souvenir Market will take over the 1st floor of Daikanyama Tsutaya Books Building 1. This POP UP focuses on the cultural experience of selecting gifts, featuring souvenirs that inspire conversation. It’s an ideal place to find gifts that carry a story, perfect for the new year. Participating brands include katadori, FOUR O FIVE, TOUROU, Kimonoyarn, NEUT, SUBU, emeth, HOPTIMIST, and HAKO.
Additionally, the “New Year’s Cookie Can Fair” will be held from January 13 to January 31 on the 3rd floor (Cooking floor) of Daikanyama Tsutaya Books Building 3, offering a delightful array of cookie cans perfect for the season.
Nippon no Kurashi-ten (Japanese Lifestyle Exhibition)
Returning after last year’s success, the “Nippon no Kurashi-ten” will be held from December 26, 2025, to January 8, 2026, at the Daikanyama T-SITE GARDEN GALLERY. This exhibition shines a light on the beauty of Japanese daily life through landscapes, tools, and crafts. More information can be found here: https://store.tsite.jp/daikanyama/event/magazine/51713-1757451211.html
HELLO! NEW YEAR MARKET: A Cultural Melting Pot
As a grand culmination, the “HELLO! NEW YEAR MARKET” will take place on January 17 (Saturday) and 18 (Sunday), 2026, in the outdoor area of Daikanyama T-SITE. This two-day market aims to inspire change through exciting cultural experiences, fostering a sense of community and discovery.
The market offers various programs throughout the day:
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Morning Market (8:00–11:00): Featuring fresh local vegetables.
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Day Market (12:00–16:00): A gathering of unique items and experiences that spark conversation.
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Omikuji Hanabi (Fortune Firework) (16:00~): On January 17 only, experience a novel form of fortune-telling. Unlike traditional paper fortunes, this involves sound and light, inviting participants to surrender to their senses and receive their inner feelings. Those who draw an unlucky fortune will even receive a special gift to ward off bad luck.
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Cyber Boccia Experience: Also on January 17 only, held at SHARE LOUNGE on the 2nd floor of Building 3.
Concurrent Fairs to Explore
While enjoying the main festivities, visitors can also explore other concurrently held fairs:
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Hello! Strangers! ーBONYUKI × 中島ミドリ × Saki Morinaga: From January 24 to February 12, 2026, at Daikanyama Tsutaya Books 2F (Architecture & Design floor). Details: https://store.tsite.jp/daikanyama/event/architectural-design/51374-2317301124.html
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JEWELRY MAKING FESTIVAL vol.4: From January 17 to January 23, 2026, at Daikanyama Tsutaya Books 2F (Architecture & Design floor). Details: https://store.tsite.jp/daikanyama/event/architectural-design/51820-2127171217.html
This comprehensive event at Daikanyama T-SITE offers a unique opportunity to engage with Japanese culture and lifestyle, providing diverse ways to reflect, rejuvenate, and reconnect. It’s a testament to how traditional elements can beautifully merge with contemporary experiences, creating a fresh, inspiring start to the year. These kinds of thoughtfully curated events are key to sharing the depth and charm of Japanese lifestyle, or ‘Kawaii Japan Lifestyle’ as we might call it, with a global audience, inviting everyone to discover their own personal renewal.
