Unveiling Japan’s Next Beauty Obsession: iromikke’s “Brown Sugar” Palette Crowned ‘LDK the Beauty’ 2025 Best Cosme!
A beloved brand’s versatile eyeshadow palette earns top honors, captivating hearts with its everyday elegance and quality.
Tokyo – iromikke, a cosmetics brand under AXIS ONE Inc., is making headlines as its “8-Color Eyeshadow Palette 01 (Brown Sugar)” has been awarded first place in the Palette Eyeshadow category of the ‘LDK the Beauty’ 2025 Annual Best Cosme Awards. With a brand concept centered on “Lifewear Cosmetics that color my everyday,” iromikke aims to offer products that affirm both one’s current self and aspirational self, seamlessly integrating into daily routines. This prestigious recognition from ‘LDK the Beauty,’ a popular beauty magazine renowned for its impartial comparison and verification processes, underscores the palette’s exceptional quality and widespread appeal.
The announcement was made at an awards ceremony held in Tokyo, bringing together various winning brands. The event buzzed with media representatives and industry leaders, providing a valuable platform to highlight iromikke’s commitment to quality and user satisfaction. The atmosphere was vibrant, reflecting the excitement around the year’s top beauty innovations.
The Award-Winning “8-Color Eyeshadow Palette”: A Closer Look
The “8-Color Eyeshadow Palette” series is designed for versatility, featuring universally flattering colors suitable for everything from daily wear to office makeup. Priced affordably (500 yen excluding tax, though prices may vary by retailer), these palettes prioritize both texture variation and functionality. Each palette includes a pearl-infused eyeshadow base to ensure long-lasting wear, along with a blend of matte, pearl, and glitter finishes to create captivating eye looks. Their slim design also makes them convenient for storage and travel. Users consistently praise the balanced color schemes, noting that “every shade is a winner.”
The series offers three distinct color variations to match different moods and occasions:
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01 Brown Sugar: The award-winning palette, known for its versatile brown tones. It offers a balanced composition that is easy for anyone to use, perfect for both daily and office makeup.
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02 Vintage Lilac: This palette combines bordeaux and pink to create a sweet yet sophisticated impression, ideal for mature women. It strikes a balance between subtle effortlessness and rich depth, allowing for elegant eye makeup.
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03 Daisy Dream: Infused with coral pink and coral orange, this palette adds a touch of vibrancy and joy. It helps create a radiant, “happy-face” expression, making makeup routines even more enjoyable.
Product Overview
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Product Name: iromikke 8-Color Eyeshadow Palette
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Price: 500 yen (excluding tax)
- Note: Prices may vary depending on the store or online site.
- Availability: Nationwide Don Quijote stores (excluding some locations) and various online stores.
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Manufacturer/Distributor: AXIS ONE Inc.
About iromikke: My Everyday, My Colors
iromikke, which translates to “finding my color,” is a cosmetics brand built on the theme of “Lifewear Cosmetics that color my everyday.” It offers a makeup experience where anyone can freely enjoy their unique colors and textures, combining high quality with accessible pricing and user-friendliness. The brand’s core values—Empathy, Discovery, and Trust—aim to provide moments of self-rediscovery through makeup. This philosophy resonates deeply with consumers seeking authentic and empowering beauty solutions.
The brand statement emphasizes that “Lifewear Cosmetics affirm everyone’s ‘current self’ and ‘desired self,’ adding subtle color to daily life. Combining functionality and sensibility, they fit every moment, from morning shortcuts to evening resets, on workdays and holidays alike. These are cosmetics you’ll want to use every day, like your favorite everyday clothes.”
iromikke’s brand values are further detailed:
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Commitment to quality at everyday prices.
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Focus on functionality and ease of use to make daily makeup enjoyable.
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A wide range of colors, from trendy to classic, to inspire self-discovery.
Connect with iromikke
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iromikke Official Website: https://iromikke.com/
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Qoo10 Official Shop: https://www.qoo10.jp/shop/aztk
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Rakuten Official Shop: https://www.rakuten.co.jp/iromikke/
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Tiktok: @iromikke_official
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Instagram: @iromikke_official
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X: @find_iromikke
The recognition of iromikke’s “8-Color Eyeshadow Palette 01” by ‘LDK the Beauty’ signals a growing appreciation for accessible, high-quality Japanese beauty products that blend seamlessly into daily life. This award not only celebrates iromikke’s achievement but also highlights a broader trend in Kawaii beauty: the emphasis on practical yet empowering cosmetics that foster self-expression without breaking the bank. As consumers worldwide increasingly seek authenticity and value, brands like iromikke are poised to shape the future of global beauty, proving that true charm lies in the everyday discovery of one’s unique style.
