UNIS’s “Shiawase ni Nanka Naranaide ne” Sweeps Global Charts and Social Media!

UNIS’s Latest Japanese Single Becomes an Instant Global Hit
The Rise of UNIS: From Audition to Global Phenomenon

UNIS’s Latest Japanese Single Becomes an Instant Global Hit

Global girls group UNIS has captivated audiences worldwide with their second Japanese digital single, “Shiawase ni Nanka Naranaide ne” (幸せになんかならないでね). Released on December 17, the song quickly amassed over 10 million total SNS views within just five days, marking a significant milestone in their burgeoning career. The track’s success wasn’t limited to social media; it also soared to the top of the iTunes J-POP charts in Ireland, Saudi Arabia, and the Philippines, while securing a spot in the Top 10 in four other countries, including Canada and the USA.

“Shiawase ni Nanka Naranaide ne,” which translates to a bittersweet “Don’t you dare be happy without me,” is a pop tune penned by the acclaimed singer-songwriter Koresawa, known for her realistic and emotionally resonant love songs. The lyrics beautifully intertwine the excitement and poignant longing of love, striking a chord with listeners across different cultures. Social media was abuzz with comments praising the song, with fans noting, “The lyrics hit hard!” and “The balance of cuteness and sadness is perfect.”

Adding to the song’s widespread appeal is its captivating music video, featuring choreography by hana, the talented dancer and sister of TWICE’s Momo. The dance incorporates playful “mwah” (kiss) gestures that are both catchy and memorable, contributing to the video’s rapid viral spread. The visual elements, combined with the song’s emotional depth, have propelled its popularity to surpass that of their first Japanese digital single, “Moshimoshi♡.”

The Rise of UNIS: From Audition to Global Phenomenon

UNIS emerged from the popular girls group audition program ‘UNIVERSE TICKET,’ exclusively streamed on Japan’s “ABEMA.” Since their official debut in March 2024, the group has quickly established itself as a leading force in the 5th generation of K-POP, earning numerous rookie awards. The group’s unique charm is further amplified by its diverse international lineup, comprising eight members: Nana and Kotoko from Japan, Gehlee Dangca and Elisia from the Philippines, and Jin Hyeonju, Bang Yunha, Oh Yoona, and Lim Seowon from Korea. This international blend allows UNIS to connect with a global audience on multiple levels, transcending linguistic and cultural barriers.

“The ‘mwah’ choreography is so addictive! You can’t help but try to copy it,” a fan might exclaim, reflecting the song’s widespread appeal and interactive dance moves that invite everyone to join in the fun. This kind of enthusiastic engagement is a testament to the group’s ability to create memorable and universally appealing content.

Looking ahead, UNIS is set to continue their momentum with a special fan event in Tokyo and a second consecutive appearance at “The 9th Momoiro Uta Gassen” on New Year’s Eve, promising unique performances for their Japanese fans. Their journey from a televised audition to a global sensation underscores their potential to further bridge cultural gaps and introduce a unique “Kawaii” charm to international audiences through their Japanese releases. The continued success of “Shiawase ni Nanka Naranaide ne” is a clear indicator of UNIS’s bright future and their growing influence in the global music scene.

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