Discovering LOWYA: A Legacy of Lifestyle Innovation
Born in Fukuoka in 2004, LOWYA has dedicated over two decades to empowering individuals to freely and uniquely style their living spaces. Initially expanding its business through e-commerce, the brand has grown into one of Japan’s leading interior brands. In response to diversifying lifestyles post-pandemic, LOWYA began opening physical stores in 2023, now boasting 13 locations in major cities like Fukuoka, Osaka, Nagoya, Yokohama, and Tokyo, as of December 23, 2025.
LOWYA’s strength lies in its comprehensive approach, handling everything from product planning and manufacturing to sales. This allows the brand to meticulously craft interiors that perfectly suit Japanese homes. With over 1,700 items, from small accessories to large furniture, LOWYA offers stylish yet affordable options that resonate with a wide demographic, from families and couples to Gen Z living alone.
Beyond its product range, LOWYA actively engages with its community through robust social media presence. The brand is known for its deep commitment to addressing “consumer concerns,” with staff personally reviewing and responding to every user comment. This “dual approach of interior expertise and approachability” has fostered a vibrant community of over 2.3 million followers, a testament to its success in building trust and connection.
In a forward-looking move, LOWYA also launched “Oku ROOM®” in winter 2024, an innovative app that allows users to simulate room coordination with 3D models of products. By December 2025, the app had surpassed 700,000 downloads, enabling users to create their ideal room designs with just a smartphone. For more information, visit LOWYA’s official website or explore Oku ROOM®.
Staff Picks: Must-Have Items from the Sale
For those preparing for a new chapter, especially students and young professionals embarking on new lifestyles in spring, the sale presents an unmissable opportunity to furnish their spaces with quality and style. Here are four staff-recommended items:
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Industrial-Style Table: Boasting over 230 reviews with an average rating of 4.3 stars, this industrial-style table features a sleek, minimalist design with a modern art-frame-like structure. Its 118cm wide, 3cm thick pine wood top supports up to 30kg, making it versatile for dining, PC work, or studying. The steel frame has a textured finish, blending strength with aesthetic appeal. Originally ¥35,990 (tax included), it’s now ¥17,995 (tax included) at 50% off. View Product
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Display Coffee Table with Glass Top: This charming and stylish low table offers a simple design that complements any room. Its compact size makes it ideal for smaller spaces, like studio apartments, without overwhelming the decor. Beneath the 7mm reinforced glass top is a sliding storage space, perfect for showcasing favorite books or trinkets. This original design, crafted by LOWYA’s designers, features a secure glass top supported by corner parts and suction cups. Available in white and gray, it was ¥9,990 (tax included), now ¥4,995 (tax included) at 50% off. View Product
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Slim Rectangular LED Ceiling Light (8 Tatami Mats): A fresh take on ceiling lighting, this thin rectangular LED light integrates seamlessly with square-shaped furniture, creating a unified and sophisticated urban aesthetic. At just 7.8cm thick, it offers a flush look that makes rooms feel more spacious. It features 11 levels of color temperature adjustment and 10 levels of brightness control, allowing users to tailor the ambiance for any scene. A memory function recalls preferred settings, and a convenient timer function is also included. Priced at ¥19,990 (tax included), it’s now ¥9,995 (tax included) at 50% off. View Product
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Expandable Kitchen Counter with Wood Grain: This stylish expandable kitchen counter, featuring a vintage-inspired mix of materials, adjusts freely by sliding horizontally or rotating. It allows users to create the necessary space for various activities, from meal prep to casual dining. The expanded foot space is ideal for waste bins or can serve as a temporary table with chairs. The luxurious use of veneer on the back ensures a beautiful finish from any angle. The top surface utilizes large-grained, delicate tamo wood veneer, and drawers can be accessed from both front and back, making it perfect for use as a room divider. This unique piece, another original design by LOWYA, was ¥34,990 (tax included), now ¥17,495 (tax included) at 50% off. View Product
Seize the Opportunity: Sale Details
This limited-time sale is an excellent chance to acquire high-quality, stylish furniture and home goods at exceptional prices. Whether you’re refreshing your current living space or embarking on a new life chapter, LOWYA offers solutions to elevate your everyday. The sale runs from December 30, 2025, to January 12, 2026. For a complete list of eligible items and to access the sale, visit:
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LOWYA Sale Venue (Page will be updated on December 30, 2025, at 0:00 JST)
LOWYA’s commitment to creating interiors that resonate with individuals, combined with its innovative approach to customer engagement and service, positions it as a significant force in shaping modern Japanese lifestyles. As the brand continues to expand its reach and offerings, its influence on global home styling trends, particularly within the “kawaii Japan lifestyle” aesthetic, is sure to grow, offering more people the chance to infuse their homes with unique charm and functionality.
