“PukuPuku Paper Theater Sanrio Characters” Launches: The Beloved Craft Kit Gets a Charming, Child-Friendly Makeover!
Celebrating a decade of intricate paper artistry, Ensky Co., Ltd. has unveiled an exciting new chapter for its popular “PAPER THEATER” series. Marking its 10th anniversary, the company introduces “PukuPuku Paper Theater,” a fresh collection designed to bring the joy of 3D paper crafting to an even wider audience, starting with an adorable Sanrio Characters lineup.
This innovative new series, featuring six beloved Sanrio characters—Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Kuromi, and Pochacco—is set to release sequentially starting December 23, 2025. Fans can look forward to finding these charming kits on the Ensky official online store, Ensky Shop, and at various retail locations.
What is “PukuPuku Paper Theater”?
The original “PAPER THEATER” series has captivated adults with its detailed, layered paper art, allowing them to recreate iconic scenes with precision. Recognizing its appeal, Ensky developed “PukuPuku Paper Theater” to make this engaging craft accessible to children and those new to paper crafts.
The key innovation lies in its simplicity: instead of complex gluing and cutting, the “PukuPuku Paper Theater” utilizes puffy stickers to effortlessly achieve a delightful three-dimensional effect. This method significantly streamlines the assembly process, transforming the crafting experience into one that combines the playful tactile sensation of stickers with the satisfying reward of completing a beautiful paper diorama. Imagine the soft, raised texture of the stickers adding a whimsical touch as each layer comes to life!
Sanrio Characters Lead the 10th Anniversary Celebration
For its inaugural “PukuPuku Paper Theater” collection, Ensky chose none other than the globally adored Sanrio Characters. Each of the six designs—Hello Kitty, My Melody, Pompompurin, Cinnamoroll, Kuromi, and Pochacco—is intricately shaped to reflect the character’s unique silhouette, with their signature motifs scattered throughout each layer. This thoughtful design allows enthusiasts to easily immerse themselves in the distinct world of each character, experiencing their charm in a new, tangible way.
“As a long-time Sanrio fan, seeing my favorite characters come to life with such an easy and fun craft makes me so excited! It’s the perfect way to share the magic with younger fans too,” shared a delighted fan, echoing the sentiment of many who appreciate this accessible approach to craft.
Product Lineup
The initial “PukuPuku Paper Theater Sanrio Characters” series includes:
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PukuPuku Paper Theater PT-P01 Hello Kitty (Approx. H82xW97xD75mm)
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PukuPuku Paper Theater PT-P02 My Melody (Approx. H70xW123xD75mm)
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PukuPuku Paper Theater PT-P03 Pompompurin (Approx. H84xW116xD75mm)
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PukuPuku Paper Theater PT-P04 Cinnamoroll (Approx. H67xW120xD75mm)
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PukuPuku Paper Theater PT-P05 Kuromi (Approx. H82xW100xD75mm)
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PukuPuku Paper Theater PT-P06 Pochacco (Approx. H82xW105xD75mm)
Each kit contains base parts and puffy stickers. No additional tools such as tweezers, cutters, or adhesives are required, making it a truly user-friendly crafting experience.
Release Date: Sequentially from December 23, 2025 (Tuesday)
Availability: Ensky Shop (official online store), toy stores, mass merchandisers, and electronics retailers nationwide.
Official Online Store Product Pages:
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Hello Kitty: <https://www.enskyshop.com/products/detail/30157>
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My Melody: <https://www.enskyshop.com/products/detail/30158>
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Pompompurin: <https://www.enskyshop.com/products/detail/30159>
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Cinnamoroll: <https://www.enskyshop.com/products/detail/30160>
©2025 SANRIO CO.,LTD. APPROVAL NO. L660451
The Future of Kawaii Crafting
Ensky, known for planning and selling original character toys and hobby goods, aims to deliver “small感動 (kando – profound emotion or deep impression)” to all its customers. With the launch of “PukuPuku Paper Theater,” the company not only celebrates a significant milestone for its popular series but also expands the reach of kawaii culture, transforming intricate paper art into an accessible and joyful experience for everyone. This move is a testament to the evolving nature of Japanese craft culture, making it more inclusive and engaging for a global audience, young and old alike.
For more information and updates, visit the official PAPER THEATER website at <https://paper-theater.com/> or follow their official X account (@Ensky_PT).
