KYORAKU Embraces Japanese Pop Culture with New Project
KYORAKU has officially launched its “KYORAKU Japan Culture Project,” marking a significant move to champion Japan’s diverse pop culture scene. This initiative aims to support a wide array of cultural expressions, including anime, manga, games, J-POP, illustrations, and VTubers, primarily through its pachinko and pachislot platforms. Beyond sponsorship and collaboration with content industries, the project is committed to actively nurturing and empowering creators.
A Hub for Creators: Free Digital Assets and Industry Support
The launch of this project coincides with the opening of a special website within the KYORAKU official site, which introduces “KYORAKU Subsuku”—a free digital asset download service specifically designed for video streamers and influencers. This platform offers a wealth of resources, including various graphic data and familiar KYORAKU sound effects, all available for use on social media platforms like X, YouTube, and TikTok.
Main Items Available on KYORAKU Subsuku:
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Digital content for social media posts
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Sound content for video streaming
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Digital content for video streamers and VTubers
Expanding Reach: Event Sponsorships and Collaborations
The project has already begun to make its mark with notable sponsorships. KYORAKU is now a program sponsor for OPENREC.tv’s official channel, “Aogiri High School’s DEEP Extracurricular Class (V)” (set to air from January 16, 2026). This collaboration highlights the project’s dedication to the VTuber community.
Furthermore, KYORAKU is a proud sponsor of “Nagano Aniera Festa 2025.” Attendees at the event’s booth can look forward to engaging experiences, including a giant fan themed after the popular “Air Vibe” effect and a unique photo spot where visitors can pose inside a pachinko machine, creating memorable visual moments.
New Corporate Commercial and Exciting Campaigns
To further celebrate the project’s launch, KYORAKU has produced a new corporate commercial, now streaming on the official KYORAKU YouTube channel. This commercial features original sounds from KYORAKU’s past machines as its background music, promising an engaging viewing experience with numerous creative elements designed for repeated watching. Future plans include special versions of the commercial in collaboration with various creators. The video can be viewed at: https://youtu.be/IpglCtaweNU (scheduled for release on December 25, 2025, at 12:00 PM).
In conjunction with the commercial release, a special campaign is underway, structured as a quiz linked to the corporate commercial. Participants can increase their chances of winning by answering correctly.
First Campaign Overview:
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Duration: December 25, 2025 – January 25, 2026
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How to Apply: Answer the quiz on X
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Prize: QUO Card Pay worth 9,999 JPY for 50 winners
More details on the campaign are available on the special project website. The project anticipates offering more exciting prizes, including high-end equipment, to support creators’ activities in the future.
As the “KYORAKU Japan Culture Project” takes flight, it embodies the spirit of “MORE SURPRISE!!”—a core philosophy of the company. It’s a clear statement: “KYORAKU supports your ‘likes’ and passions!” This ambitious endeavor is poised to become a significant force in promoting and preserving the unique charm of Kawaii culture, not only within Japan but also on the global stage. The dedicated project website, which officially opened on December 25, 2025, at 12:00 PM, can be accessed here: https://www.kyoraku.co.jp/kjcp/
About KYORAKU SANGYO. Co., Ltd.
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Location: 185 Sunacho, Tenpaku-ku, Nagoya, Aichi
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Representative: Yoshihiro Enomoto, President and Representative Director
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Established: August 1, 1961
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Business Activities: Planning, development, manufacturing, and sales of pachinko and pachislot machines
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Corporate Website: https://www.kyoraku.co.jp/
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Official X: https://x.com/kyoraku_tanu
