XLOV x Life4Cuts: A New Era of Fan Engagement Unveiled
The vibrant world of K-pop is buzzing with excitement as XLOV, South Korea’s pioneering gender-neutral boy group, announces a special collaboration with the beloved self-photo print brand, Life4Cuts. This partnership, spearheaded by DONGRAMY PROJECT, promises to deliver an unforgettable fan experience, allowing enthusiasts to step into the same frame as their idols.
Formed on January 7, 2025, XLOV comprises four charismatic members: Wumuti, Rui, Hyun, and Haru. Their name, a fusion of “X” (unknown) and “LOV” (unfinished love), perfectly encapsulates their groundbreaking gender-neutral concept. With hit singles like “I’mma Be” and “I One,” XLOV has rapidly captivated audiences and become a sensation across social media platforms.
Life4Cuts, a dominant force in the South Korean photo booth scene with over 590 stores and a 50% market share, is renowned for its “unfiltered” approach to photo printing. It has become a cultural phenomenon, especially among the MZ generation, serving as a popular spot for fans to celebrate their favorite K-pop idols’ comebacks and birthdays, known as “sensil” (birthday celebrations).
Exclusive Frames and In-Store Experience
The collaboration features four unique XLOV-themed frames, each designed to reflect the group’s distinct aesthetic and the individual charisma of its members. Imagine snapping a photo that feels as if you’re standing right beside Wumuti, Rui, Hyun, or Haru—a dream come true for many fans. This limited-edition content is sure to become a cherished memento.
These special collaboration frames will be available from December 24, 2025 (Wednesday) to February 28, 2026 (Saturday), priced at 1,000 yen (tax included).
Where to Capture Your XLOV Moment
Fans can experience the XLOV x Life4Cuts collaboration at select locations across Japan:
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Shibuya Loft: 6F Art & Culture Floor Forum B, 21-1 Udagawacho, Shibuya-ku, Tokyo (11:00-20:30)
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Don Quijote Shinjuku: 1-12-6 Okubo, Shinjuku-ku, Tokyo (12:00-20:00)
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Chiba REACO: 1F REACO Soga Shimachu Homes, 55-3 Kawasaki-cho, Chuo-ku, Chiba (10:00-20:00)
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Namba Marui: 3F BUSAN DEPART, 3-8-9 Namba, Chuo-ku, Osaka (11:00-20:00)
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Hakata Marui: 3F Life4Cuts, 9-1 Hakata Station Chuo-gai, Hakata-ku, Fukuoka (10:00-21:00)
For those unable to visit in person, the XLOV frames will also be available for purchase through the Life4Cuts online shop from December 24, 2025 (Wednesday) to February 27, 2026 (Friday).
Win Autographed Frames in the SNS Campaign
To celebrate this exciting collaboration, fans have a chance to win exclusive prizes. An SNS campaign will award eight lucky individuals with an XLOV member’s autographed Life4Cuts frame. Participating is simple: capture your photo with the XLOV collaboration frame, follow the official XLOV and Life4Cuts SNS accounts, and post your picture with the designated hashtag and your desired member’s name.
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Application Period: December 24, 2025 (Wednesday) to February 28, 2026 (Saturday)
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How to Apply:
- Follow XLOV’s official SNS accounts: @XLOV_official and @XLOV_JP
- Follow Life4Cuts’ official SNS account: @life4cuts_jp
- Take a photo with an XLOV limited frame and post it on SNS with the hashtag #XLOV_人生4カット and the name of the member you wish to receive.
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Prizes: XLOV autographed Life4Cuts frames (2 winners per member, total 8 winners)
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Winner Announcement: March 3, 2026 (Tuesday)
Imagine the thrill of receiving a personalized, autographed frame from your bias—it’s a tangible piece of the magic that only K-pop can create! This campaign offers a rare opportunity to connect with XLOV in a truly special way.
Discover XLOV: The Future of K-Pop
XLOV is a four-member South Korean boy group that debuted on January 7, 2025, with a groundbreaking gender-neutral concept. Its members hail from China, Taiwan, South Korea, and Japan, embodying a global appeal. The group’s name, XLOV, combines “X” for “unknown” and “LOV” for “unfinished love,” reflecting their unique artistic vision.
Stay connected with XLOV through their official channels:
Life4Cuts: A Cultural Phenomenon
Life4Cuts has become a premium photo brand in Korea, establishing a unique niche as the “unfiltered purikura” (photo sticker booth). It has captivated the MZ generation, serving as a hub for K-pop idol fan activities and a growing cultural phenomenon both domestically and internationally. The brand frequently collaborates with K-pop idols and anime, further solidifying its popularity.
Explore more about Life4Cuts and connect with their community:
The Evolving Landscape of Kawaii Culture and K-Pop
This collaboration between XLOV and Life4Cuts highlights the dynamic interplay between K-pop and contemporary youth culture. As K-pop groups like XLOV push boundaries with innovative concepts, their partnerships with beloved brands like Life4Cuts create immersive experiences that resonate deeply with fans. It’s a testament to how the “kawaii” aesthetic, often associated with Japanese cute culture, is finding new expressions and global interpretations through the vibrant energy of K-pop. Such collaborations not only offer unique fan merchandise but also strengthen the global community of enthusiasts, setting a precedent for how idols and brands can connect with their audience in increasingly personal and creative ways in the future.
