“Re:ZERO -Starting Life in Another World-” Takes Over TOPPA!!! BASE AKIBA for a Festive Collaboration
Akihabara is set to welcome a special collaboration as TOPPAN’s “TOPPA!!! BASE AKIBA” prepares to host a limited-time pop-up shop dedicated to the popular TV anime, “Re:ZERO -Starting Life in Another World-“. From January 6 to January 29, 2026, fans can immerse themselves in a unique experience featuring exclusive merchandise and digital photo opportunities, all themed around the upcoming Year of the Horse.
TOPPAN, a group company of TOPPAN Holdings, operates “TOPPA!!! BASE AKIBA” as a dynamic space that collaborates with various content creators, from anime and games to artists. The goal is to offer new attractions and experiential value for fans. This latest event, focusing on “Re:ZERO,” promises to be a vibrant addition to Akihabara’s bustling cultural scene.
“Re:ZERO -Starting Life in Another World-“, originating from Tappei Nagatsuki’s light novel series, follows the journey of Natsuki Subaru, a protagonist summoned to another world who possesses a unique ability called “Return by Death.” This power allows him to rewind time after dying, enabling him to protect those he cares about. The series has garnered global acclaim, with its original books selling over 13 million copies worldwide (including digital copies as of March 2023). The highly anticipated 4th season of the TV anime is slated to begin broadcasting in April 2026.
Exclusive “Year of the Horse” Merchandise and Digital Experiences
The collaboration at “TOPPA!!! BASE AKIBA” will showcase newly drawn illustrations of the “Re:ZERO” characters—Natsuki Subaru, Emilia, and Rem—enjoying their holidays with horse-themed items, a nod to the 2026 Year of the Horse. The shop will feature a range of original goods, a digital photo booth, and themed decorations that capture the festive spirit.
1. TOPPA!!! BASE AKIBA Original Goods:
A variety of exclusive items will be available, including:
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Acrylic Stands: Featuring the newly drawn illustrations of Natsuki Subaru, Emilia, and Rem holding horse-themed items.
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2-Piece Acrylic Charms: These charms feature separate acrylic layers for the background and character, creating a立体 (rittai, three-dimensional) design.
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3-Piece Acrylic Displays: A more elaborate layered design, showcasing three characters side-by-side with a sense of depth.
More details on the full range of original goods can be found at:
https://fan-xross-mall.com/shops/re-zero_toppa-base
2. “WithShot®” Digital Photo Booth:
Experience TOPPAN’s “WithShot®” service, a digital photo booth that allows visitors to take immersive photos as if they are standing alongside their favorite “Re:ZERO” characters. This offers a unique and memorable photo opportunity exclusive to “TOPPA!!! BASE AKIBA.”
3. Seven Net Shopping Exclusive Original Goods:
For fans unable to visit the physical shop, or those seeking even more exclusive items, Seven Net Shopping will offer limited-edition merchandise (not available at Seven-Eleven stores):
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Metal Display: An A5-sized metal display with a glossy coating on aluminum, perfect for decorating any space with vibrant, high-definition “Re:ZERO” artwork.
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BIG Acrylic Stand: A larger version of the acrylic stands sold at “TOPPA!!! BASE AKIBA,” measuring over 17cm tall, offering a more prominent display of the characters.
Seven Net Shopping’s top page can be found here:
https://7net.omni7.jp/top
The “TOPPA!!! BASE AKIBA” original “Re:ZERO” goods sales site is scheduled to launch on January 13, 2026, at 2:00 PM (JST).
About “TOPPA!!! BASE AKIBA”
“TOPPA!!! BASE AKIBA” is a dynamic pop-up shop located within Ecute Akihabara, offering limited-edition goods and unique experiences like digital photo booths. Leveraging TOPPAN’s expertise in marketing, merchandise production, and supporting Japanese intellectual property globally, the shop continuously brings fresh collaborations to engage fans.
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Shop Name: TOPPA!!! BASE AKIBA
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Location: Ecute Akihabara (JR Akihabara Station 1F, 1-17-6 Sotokanda, Chiyoda-ku, Tokyo) – Note: The shop is located inside the ticket gates.
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Business Hours: Weekdays 10:00 AM – 9:00 PM / Weekends & Holidays 10:00 AM – 8:00 PM
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Official EC Site: https://fan-xross-mall.com/shops/toppa-base
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Payment Method: Cashless payment only. Please check the Ecute Akihabara website for accepted electronic money and credit cards:
https://www.ecute.jp/akihabara/ecutenavi
Fans of “Re:ZERO” will undoubtedly feel a surge of excitement, perhaps even wishing they could “Return by Death” to relive the fun of this pop-up shop again and again! This collaboration not only offers a chance to acquire unique collectibles but also deepens the immersive experience of the “Re:ZERO” universe. Such innovative pop-up events play a crucial role in expanding the global reach of Japanese kawaii culture, providing tangible and memorable connections for fans worldwide and setting a vibrant precedent for future anime collaborations.
