PAIN OR PLEASURE Launches Exclusive Ballettcore Sale on 60% with Limited-Edition Novelty

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Embrace Ballettcore: PAIN OR PLEASURE Hosts Special Sale on 60%

Seoul-born fashion brand PAIN OR PLEASURE, celebrated for its blend of “Girls Crush” and “Ballettcore” aesthetics, is currently hosting an exclusive sale on the global fashion platform 60% (Sixty Percent). This limited-time event offers shoppers a unique opportunity to acquire the brand’s distinctive pieces, complete with a special novelty gift.

A woman in a grey sweater and pleated skirt sits in a library-like setting, embodying a classic yet modern aesthetic.

Established in 2017, PAIN OR PLEASURE crafts items that articulate the strength and beauty of women in their daily lives. The brand’s philosophy centers on empowering wearers to express their individuality and emotions through fashion, resulting in a collection that is both unique and refined.

A Fusion of Femininity and Edge

The brand’s offerings span a wide range, including tops, jackets, skirts, dresses, and accessories. Key elements like frills, ribbons, and lace are artfully incorporated, creating a Ballettcore-inspired look that is at once feminine and edgy. This allows for everyday styling that feels truly special.

A woman in a white off-shoulder top and black shorts sits on a wooden floor, exuding a cool, casual vibe.

Two women pose in dark clothing, one with black hair looking away, the other with blonde hair facing the camera, creating a mysterious fashion statement.

PAIN OR PLEASURE has garnered significant attention, particularly among the MZ generation. Its trendy designs have also caught the eye of numerous K-pop idols, with members of IVE (Wonyoung), LE SSERAFIM (Sakura), and aespa having been seen sporting the brand’s apparel. It’s a true testament to its rising influence in the global fashion scene!

A woman leans against a white wall, dressed in a light blue blouse, black crop top, and mini skirt, presenting a chic and refined appearance.

A woman in a black jacket and white ruffled dress stands in a bright room with a white sofa, embodying a stylish and natural aesthetic.

Exclusive Novelty Event on 60%

The current campaign on 60% offers an exclusive novelty item for a limited time. Customers who purchase PAIN OR PLEASURE items totaling 15,000 JPY or more will receive a complimentary FUR SCRUNCH. This offer is available on a first-come, first-served basis, with colors selected randomly until supplies last.

A black fluffy faux fur scrunchie with a small silver logo charm is displayed against a white background.

A brown leopard print faux fur scrunchie with a small silver charm is shown against a white background.

Campaign Details:

  • Sale Period: December 22, 2025, 12:00 JST – December 31, 2025, 23:59 JST

  • Novelty Benefit: Purchase over 15,000 JPY and receive a FUR SCRUNCH (first-come, first-served, random color).

This event is a fantastic opportunity to refresh your wardrobe with the latest Korean fashion trends. As Korean brands continue to captivate global audiences, platforms like 60% play a crucial role in making these unique styles accessible worldwide. The focus on individuality and emotional expression through fashion, as championed by PAIN OR PLEASURE, will likely continue to shape the future of global fashion, blending diverse cultural aesthetics into a cohesive, trendy narrative.

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