Exclusive Finds and New Arrivals
Visitors to the PLAZA NEWSSTAND Akasaka pop-up will have the exclusive opportunity to explore an extensive range of Laka’s best-selling products and new additions:
Fruity Glam Tint Mini: 49 Shades, Including Japan Exclusives
Among the highlights is the “Fruity Glam Tint Mini,” available in a staggering 49 shades, with 17 colors making their debut in Japan. Priced at 990 yen (tax included) each, these mini tints are celebrated for their high-moisture and high-water formulas, delivering long-lasting hydration and a translucent gloss. Their compact size makes them perfect for on-the-go touch-ups, encouraging experimentation with multiple colors.
The 2025 Lip Series Collection
The event also showcases Laka’s full lip series from 2025, each offering distinct textures and vibrant color payoffs:
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Devil Lip (10 shades, 1,980 yen): A glow lip that adheres closely to the lips, providing vivid color and an elegant, long-lasting sheen.
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Maxi Glayer Tint (20 shades, 1,980 yen): A tint that builds up beautiful color with each layer, creating a sparkling, glossy finish.
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Fruity Lip Glotioner (10 shades, 1,980 yen): A gloss conditioner that combines color and nourishing care, delivering rich moisture and a lustrous shine.
Introducing New Lip Care Essentials
Just launched in December 2025, two new lip care items are designed to complement the colorful lip products, preparing the lips for a flawless application:
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Soothing Prep Lip Mask (1,980 yen): This mask gently removes dead skin cells in just 10 minutes, leaving lips smooth and refreshed. It acts as a new staple to enhance tint adherence and color payoff.
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Washful Tint Remover (1,980 yen): A gentle gel formula that deeply cleanses stubborn tints and makeup lodged in lip lines, while also providing角質ケア (exfoliation).
Special Pop-Up Events and Gifts
To make the experience even more engaging, Laka is hosting exclusive events:
Create Your Own Keyring
Customers who follow Laka’s official Instagram and purchase the Soothing Prep Lip Mask, Washful Tint Remover, or Fruity Lip Glotioner will receive a custom-made keyring attached to their purchased item. This is a fantastic way to personalize your Laka experience!
Lucky Draw for Exclusive Novelties
Spend 3,000 yen (tax included) or more on Laka products and participate in a lucky draw to win luxurious novelties such as pouches, cap keyrings, and compact mirrors. It’s a delightful chance to take home an extra piece of Laka charm.
This pop-up is more than just a shopping destination; it’s a celebration of Laka’s commitment to empowering individuals through makeup. As one fan might exclaim, “Laka truly understands how to make beauty an adventure for everyone!” The brand continues to inspire with its innovative approach to beauty, encouraging everyone to find “Every Shade, Every Story” within themselves.
Event Details:
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Period: December 26, 2025 (Friday) – January 15, 2026 (Thursday)
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Location: PLAZA NEWSSTAND Akasaka (Akasaka Biz Tower 1F, 5-3-1 Akasaka, Minato-ku, Tokyo 107-6301)
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Operating Hours: 11:00 AM – 8:00 PM (Note: Year-end and New Year hours: December 31, January 2, January 3 close at 7:00 PM. January 1 is closed.)
For those eager to explore Laka’s offerings further, visit their official online channels:
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Laka Qoo10 Official Store: https://www.qoo10.jp/shop/lakaofficial
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Laka Official Instagram: https://www.instagram.com/laka.beauty.japan
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Laka Official X: https://twitter.com/LakaBeauty_JP
This event underscores Laka’s pioneering role in the gender-neutral beauty movement, setting trends and inspiring self-expression in Japan and potentially influencing global beauty dialogues for years to come.
