A Fresh Twist on Daily Care: KnS Meets Gaspard and Lisa
In an exciting fusion of practical self-care and beloved character charm, Japanese odor care brand “KnS” has announced its first-ever collaboration with the popular French picture book characters, Gaspard and Lisa. Starting January 9, 2026, a special collection featuring original design tote bags bundled with KnS’s medicated body and scalp care products will be available, promising to add a delightful touch to everyday routines.
Addressing Modern Concerns with a Gentle Approach
The collaboration emerges against a backdrop of increasing societal awareness regarding various forms of harassment, including “smell harassment.” The KnS “Kaki no Sachi Series,” formulated with persimmon tannin (a moisturizing ingredient), has garnered attention for its focus on body odor, sweat odor, and scalp odor care. Notably, the series has resonated with a diverse audience, with women accounting for 55.5% of purchases, including proxy buying for family members.
Meanwhile, Gaspard and Lisa, celebrating their 25th anniversary of Japanese publication in 2025, have captured the hearts of people across all genders and generations. This broad appeal made them an ideal partner for KnS. The brand’s motivation behind this partnership is a desire to make KnS more accessible and enjoyable for a wider audience interested in odor care, integrating the joy of these characters into daily life.
The Adorable Collaboration Tote Bag
At the heart of this special release is an original tote bag featuring a charming illustration of Gaspard and Lisa posing happily in front of a large persimmon, a nod to the “kaki” (persimmon) ingredient in the KnS series. This lightweight and versatile bag is designed for everyday use, whether for shopping, commuting, school, or leisure. Its adult-friendly color scheme with a subtle Gaspard and Lisa patch offers a chic yet playful accessory.
The tote bag measures approximately 42cm in width, 38cm in height, and 4cm in depth (excluding handles). It’s crafted from polyester for the main body and polypropylene for the handles, ensuring durability and ease of use.
Limited-Edition Sets: What’s Available
Customers can choose from four distinct sets, each pairing a popular KnS medicated product with the exclusive Gaspard and Lisa tote bag. These sets are available in limited quantities and will be sold until supplies last.
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KnS Medicated Body Soap Set (Quasi-drug, KS Medicated Body Soap)
Price: 3,520 yen (tax included)
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KnS Medicated Scalp Shampoo Set (Quasi-drug, KS Medicated Shampoo A)
Price: 3,960 yen (tax included)
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KnS Medicated Scalp Conditioner Set (Quasi-drug, KS Medicated Conditioner)
Price: 3,960 yen (tax included)
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KnS Medicated Pearl Body Soap Set (Quasi-drug, KS Medicated JS Liquid Soap)
Price: 3,300 yen (tax included)
All sets include one original Gaspard and Lisa tote bag.
These special sets will be available sequentially from January 9, 2026, at Max Co., Ltd.’s official online shop and various e-commerce platforms, including Amazon, Rakuten, and Yahoo! Shopping. Given the limited nature of this collaboration, fans and those seeking effective odor care combined with charming merchandise are encouraged to act quickly.
Who are Gaspard and Lisa?
Gaspard and Lisa are beloved French picture book characters created by Anne Gutman (story and book design) and Georg Hallensleben (illustrations). They are not rabbits, nor dogs, but rather adorable residents of Paris. Lisa, with her fluffy white body and red scarf, and Gaspard, with his black body and blue scarf, are inseparable friends who share every adventure and mischief. In Japan, approximately 40 picture book titles have been published to date, selling over 2 million copies. Their unique worldview and warm illustrations continue to captivate many.
As one fan enthusiastically shared, “Combining my favorite body care with such a cute tote bag is a dream come true! It’s like bringing a little piece of Paris into my daily routine.” This sentiment perfectly captures the essence of this collaboration: a blend of practicality and joy.
Looking Ahead: The Future of Kawaii Lifestyle
This collaboration between KnS and Gaspard and Lisa highlights a growing trend in Japan where functional daily necessities are infused with “kawaii” (cute) character elements. It demonstrates how beloved characters can transcend mere entertainment to become an integral part of lifestyle products, enhancing the user experience. For global enthusiasts of Japanese kawaii culture, this initiative showcases a delightful way to incorporate charming character goods into practical aspects of life, perhaps paving the way for more such collaborations that blend utility with whimsical design in the international market.
For more information on Gaspard and Lisa, visit their official platforms:
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Official Website: <https://lisagas.jp/>
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Official Instagram: <https://www.instagram.com/gaspardetlisa_official/>
To learn more about Max Co., Ltd. and their products, visit their corporate website: <https://www.soapmax.co.jp/>
