K-Fashion Takes Over Shinjuku: MUSINSA Launches Epic 35-Day Pop-Up Relay

kawaii japan fashion

Event Overview

  • Period: December 26, 2025 (Fri) – January 29, 2026 (Thu)

  • Location: Lumine Shinjuku Lumine 2, 2F Event Space

  • Address: 3-38-2 Shinjuku, Shinjuku-ku, Tokyo

Relay Schedule and Featured Brands

Week 1: FENNEC (December 26 – December 31)

FENNEC reinterprets classic designs with seasonal trends and unique moods. Visitors can explore their original yet contemporary accessories and discover items that blend seamlessly into everyday style.

Black fluffy doll with hat

Silver starry heart charm

  • Japan Exclusive Items: Five types of “HEARTY” black series products.

  • Pre-release: Two new colors (DEEP CHERRY / ESPRESSO) of the “TRIANGLE DOZI WALLET.”

  • Novelties: Daily first-come, first-served “Random Gacha Keyring BOX”; “HEARTY Silver Keyring” for purchases over 13,000 yen (tax included).

  • Online Store: https://global.musinsa.com/jp/brands/fennec

Week 2: CRANK (January 2 – January 8)

Embracing the identity “We are still young,” CRANK designs for individuals who express themselves freely, regardless of age. Their unique and diverse details promise to add a special touch to daily life.

Leopard print tote bag

Leopard fluffy hair clips

Week 3: RONRON (January 9 – January 15)

Named after the French word for a cat’s happy purr, RONRON seeks to bring healthy happiness into daily life. Their offerings reflect a gentle and joyful aesthetic.

Ronron sticker pack

Ronron cap

Week 4: YOUHEE (January 16 – January 22)

With a concept of “unfinished maturity,” YOUHEE’s collections blend trends and kitsch elements, primarily targeting teenagers and young adults. Their designs capture a playful yet evolving style.

Youhee shopper bag

Fluffy cat backpack image

Week 5: LC (January 23 – January 29)

As the diffusion line of LOW CLASSIC, LC offers READY TO WEAR collections characterized by simple silhouettes and comfortable materials. Their practical items integrate lifestyle elements to appeal to a wide range of tastes.

Lc teddy buddy keyring & tarpaulin bag

MUSINSA: A Global Hub for K-Fashion

MUSINSA is a leading South Korean fashion platform, recognized as a unicorn company globally. Centered around its “MUSINSA STORE,” it offers diverse services, including “MUSINSA STUDIO,” a co-working space supporting fashion businesses. The MUSINSA STORE expanded its global reach in 2022, now serving 13 regions worldwide, including Japan. The platform is committed to fostering the global growth of Korean fashion and creating new culture, leveraging its unique ecosystem that integrates fashion, community, and e-commerce. As one fashion enthusiast exclaimed, “This is the perfect chance to snag those unique K-fashion pieces we’ve been eyeing online, right here in Tokyo!”

This pop-up series not only brings the latest Korean trends to Japan but also serves as a vibrant bridge connecting global fashion communities, undoubtedly shaping the future landscape of international style.

×
Copied title and URL