Oji Suzuka’s Connection to Lacoste
Expressing his enthusiasm for the new role, Suzuka shared, “I was incredibly happy to be chosen as an ambassador. Eyewear is something I use daily, and Lacoste is a brand I’ve known since I was a child. My first time attending Paris Fashion Week was for a Lacoste show, so it holds a special place in my heart.” He further praised the collection, noting, “They’re light, comfortable, and perfect for everyday wear. The designs are also so varied; during the shoot, I thought, ‘I could enjoy a different item every day!'”
Suzuka, who views fashion as a means of freedom, added, “Finding one’s own style and preferences can take time, but I believe the process itself is enjoyable. I myself am still on a journey of exploration, trying various things. I encourage everyone to experience Lacoste Eyewear’s diverse lineup.” His words echo a philosophy of personal style that resonates deeply with the brand’s ethos.
Featured Eyewear Styles
LOOK 1: Classic Titanium Elegance
This high-quality titanium frame features the brand’s initial “L” as an original monogram on the temples. A classic design, it effortlessly elevates a casual outfit with an intellectual flair.
LOOK 2: Urban Plastic Sophistication
With a slender round shape, this plastic frame is also recommended for women. Its urban aesthetic is accented by a subtle line motif and the iconic crocodile logo on the side, making it an excellent match for polished styles like jackets and knitwear.
LOOK 3: Everyday Sunglasses for Effortless Style
These sunglasses offer a subtle presence, blending seamlessly with any fashion. Featuring light-colored lenses, they are ideal for daily use and highly recommended for those venturing into sunglasses for the first time.
LOOK 4: Modern Metal Frame with Comfort
This design updates a luxurious metal frame with modern, light-colored lenses. Crafted from titanium, it achieves a lightweight and comfortable fit. Its sharp impression ensures versatility across a wide range of occasions.
Campaign Information & Contact
The in-store campaign commences on December 23rd.
Participating Retailers:
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Megane Ichiba Shibuya Store: https://www.meganeichiba.jp/shopinfo/tokyo/shibuya/
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Megane Flower: https://www.meganeflower.co.jp/
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Megane no Yonezawa: https://www.yonezawa-web.co.jp/
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Vision Megane: https://www.vision-megane.co.jp/
Lacoste Official Channels:
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Website: www.lacoste.jp
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Instagram: @lacoste_tokyo
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X: @Lacoste_Japan
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LINE: @lacoste_japan
About Oji Suzuka
Born on January 11, 2000, in Okayama Prefecture, Oji Suzuka is an exclusive model for Shueisha’s “MEN’S NON-NO.” He gained critical acclaim with his film debut in “Honeybees and Lightning” (2019), earning numerous accolades including the 41st Yokohama Film Festival Best Newcomer Award and the 93rd Kinema Junpo Best New Actor Award. His recent acting credits include TV dramas such as “silent” (2022, CX), “Sweet Moratorium” (2023, TBS), and “Yuria-sensei no Akai Ito” (2023, EX). In 2024, he took on leading roles in “Yami Byte Kazoku” (TX) and “Usodoki Rhetoric” (CX). Looking ahead to 2025, he is set to appear in the films “Hana Manma” and “Chao” (leading role), as well as the stage play “King Lear” NINAGAWA MEMORIAL (October 2025 in Tokyo and Osaka).
About Lacoste
Since creating its first polo shirt in 1933, Lacoste has built a unique and original lifestyle brand for women, men, and children, rooted in authentic sports heritage. Lacoste blends sport and fashion, liberating wearers and creating movement in their daily lives, enabling free self-expression. Across all its collections, the brand’s timeless elegance is expressed through a harmony of creativity and tradition. The aura of the crocodile logo has been passed down through generations, growing into an emblem that symbolizes more than just a design—it represents a heartfelt connection to the brand. Lacoste’s universal and enduring elegance has fostered a vast community where everyone respects and appreciates each other’s values and differences.
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of high-quality eyewear and sunglasses. The company sells products for leading brands such as Calvin Klein, Canada Goose, Columbia, Lacoste, Nike, and many others. Marchon Eyewear distributes its products through subsidiaries and distributors worldwide to over 80,000 customers in more than 100 countries. It is a subsidiary of VSP Vision, which aims to unlock human potential through vision by providing affordable, high-quality eye care and eyewear to over 85 million members. Marchon Eyewear prioritizes sustainability, focusing on corporate social responsibility through its EYES ON TOMORROW™ program. For more details, visit www.marchon.com and follow @marchoneyewear.
This partnership between a rising Japanese star and an iconic global brand is poised to inspire fashion enthusiasts and eyewear lovers alike, demonstrating how accessories can be a powerful tool for personal expression. As Suzuka Oji champions Lacoste Eyewear, it’s a clear signal that the blend of comfort, quality, and distinctive design continues to shape the future of fashion both in Japan and internationally, resonating with the global appreciation for refined yet accessible style.
