Nichiwan-kun: A New Face for a Timeless Brand
Nichiwan-kun, an eager new recruit at NICHIGAN, comes with a playful spirit and a deep love for wooden blocks. His profile paints a picture of a curious and adventurous character, always learning about toys and occasionally stirring up a little mischief for his veteran colleague, Pekikawa-san.

The inspiration for Nichiwan-kun springs directly from NICHIGAN’s iconic “Wan-wan Mark” logo, a beloved symbol that has resonated with children for generations. This charming dog-face logo, with its tongue playfully sticking out, has long signified the company’s dedication to safety, ensuring that even if a child licks the toy, it is completely harmless – a promise that has remained unwavering since its inception.
As Nichiwan-kun himself enthusiastically shares, “I hope the charm of my favorite building blocks reaches everyone!” His adventures are just beginning, promising a vibrant future for the brand.
Connect with Nichiwan-kun on LINE
To further connect with fans and families, NICHIGAN has launched an official LINE account, proudly featuring Nichiwan-kun as its icon. This platform is a treasure trove of information, offering the latest updates on NICHIGAN’s product releases.
Beyond product news, the LINE account provides unique interactive experiences, such as a “toy diagnosis” that helps users select the perfect toy based on a child’s age and the abilities they wish to develop. It also shares heartwarming “parenting stories” from those who have chosen NICHIGAN toys.
A special perk for friends of the LINE official account is a monthly lottery, where participants have the chance to win NICHIGAN products. This is a delightful way to stay engaged and potentially bring more wooden warmth into your home.
Add Nichiwan-kun on LINE here: https://line.me/ti/p/%40271aznjg
About NICHIGAN Co., Ltd.
Since its establishment in 1929, NICHIGAN Co., Ltd. has dedicated itself to crafting safe and secure wooden toys that foster children’s imagination and creativity. Leveraging this extensive expertise, the company also produces a wide array of wooden goods for all ages, embodying its motto: “Enriching daily life with the warmth of wood.”

-
Company Name: NICHIGAN Co., Ltd.
-
Representative: Yoko Tsukada, Representative Director
-
Address: 4-2-33 Komagome, Toshima-ku, Tokyo 170-0003, Japan
-
Business Activities: Manufacturing, wholesale, and sales of wooden toys and goods
-
Corporate Website: https://www.nocorp.co.jp/
Official Social Media Channels:
-
Instagram: https://www.instagram.com/nichigan.co.ltd
-
Facebook: https://www.facebook.com/nichigan.co.ltd
-
YouTube: https://www.youtube.com/@%E3%83%8B%E3%83%81%E3%82%AC%E3%83%B3
Nichiwan-kun’s Future: A Touch of Kawaii for the World
Nichiwan-kun’s journey is just beginning, with promises of “many adventures” ahead. This new character is poised to become a beloved figure, not only in Japan but potentially across the globe, as NICHIGAN continues to share the unique charm and quality of its wooden products. The introduction of Nichiwan-kun exemplifies how traditional Japanese craftsmanship can beautifully intertwine with modern “Kawaii” culture, creating universal appeal. As Nichiwan-kun embarks on his adventures, he is sure to bring smiles and a renewed appreciation for the simple, enduring joy of wooden toys to a global audience, enriching the future of Kawaii culture abroad with a touch of timeless warmth.


