Credibility Through Chinese Media Recognition
“Hua Cai Zai Xian” and “Bai Xing Sheng Huo Wang” are influential lifestyle and economic online media in China. Their editorial standards often align with those of state-owned media like China Central Television (CCTV), making their endorsement a significant marker of reliability and professionalism. The fact that KYOGOKU (known as “卡雅仕” in China) was featured within this context validates the brand’s credibility and specialized expertise.
Both media outlets presented KYOGOKU as a brand delivering “medical beauty level haircare,” commending several key aspects:
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Fusion of Technology and Theory: KYOGOKU transcends traditional haircare by integrating advanced technology, such as AI-powered hair diagnosis, with data-driven product development. This blend of “technology × expertise” offers a precise approach to hair health.
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Design Philosophy Backed by Theory: The brand’s product development is rooted in a logical understanding of hair structure and essential care, rather than being swayed by temporary trends. This theoretical underpinning ensures lasting results.
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Uncompromising Professional Quality: Products are developed to meet the rigorous standards required in professional salon environments. This commitment ensures that even general consumers can experience a noticeable difference in their hair’s condition.
This recognition reaffirms KYOGOKU’s core philosophy of “haircare based on design thinking,” demonstrating its resonance across cultural and linguistic boundaries. It’s a testament to the idea that true quality speaks for itself, no matter where it’s heard.
KYOGOKU’s Unwavering Craftsmanship Philosophy
Founded on the extensive experience and aesthetic principles of Ryukyu Kyogoku, KYOGOKU emerged as a professional Japanese brand dedicated to uncovering “essential health and beauty” rather than focusing on superficial adornments. The brand’s development process rigorously prioritizes “design” grounded in thorough theory and verification, steering clear of reliance on mere “sensation” or “image.”
Every product development question, from “Why is this ingredient necessary?” to “What process maximizes beauty potential?”, is met with a logical and verifiable answer. This commitment to rational problem-solving defines KYOGOKU’s brand integrity and builds trust. This earnest approach to craftsmanship has garnered enthusiastic support not only from professional technicians but also from general customers who seek authentic, high-quality products.
Future Outlook: Expanding Across Asia and Beyond
The high acclaim received from Chinese media marks a significant milestone. KYOGOKU is now setting its sights on further expansion across Asia, including China and Taiwan, and into the global market. The brand aims to continuously introduce new value standards to the global beauty industry, encapsulating the essence of Japanese beauty techniques and aesthetics.
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