Soya Kurokawa Ignites New Eyewear Trend with RIM BY JINS
“Wear, Hang, Play.” Campaign Redefines Personal Style for Winter 2025-2026
Fashion eyewear brand RIM BY JINS, a sister brand of JINS, has launched a striking new visual campaign titled “Wear, Hang, Play.” This exciting promotion features actor Soya Kurokawa, widely recognized for his captivating performances in films like Monster and Oshi no Ko, inviting wearers to explore fresh dimensions of personal expression through eyewear.
The campaign, which debuted on December 18, 2025, introduces two distinct collections: the sophisticated “Office Core Metal” and the edgy “Geek Frame.” These lines are poised to shape eyewear trends as 2025 draws to a close and 2026 begins, offering styles that seamlessly blend into diverse wardrobes and moods.
The Collections: From Intellectual Chic to Playful Edge
Office Core Metal: Embracing Intellectual Sophistication
Building on the success of its 2025 predecessor, the “Office Core Metal” collection unveils new designs that exude an intellectual charm. This series expands its lineup to include the trendy horizontal slim square, classic oval, and timeless Boston shapes, alongside the eagerly anticipated barrel-shaped frame. The barrel shape, with its rounded top and bottom, strikes a perfect balance between the sharp lines of a square and the gentle curves of an oval, adding a refined touch to casual ensembles.
Office Core Metal Collection Details:
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Lineup: 4 styles, 12 variations
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Price: 7,900 yen (tax included)
- Includes standard clear lenses (refractive index 1.60 single vision clear lenses; creation range may be limited).
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Release Date: December 18, 2025 (Thursday)
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Accessories: Eyeglass case, cleaning cloth
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Retailers: All RIM stores, JINS Online Shop
Here are some of the styles from the Office Core Metal collection:
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Square (UMF-25S-241)
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Oval (UMF-25S-242)
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Barrel (UMF-26S-125)
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Boston (UMF-25S-243)
Geek Frame: A Fusion of Retro and Modern Playfulness
The new “Geek Frame” collection captures the latest runway and fashion trends, offering four distinct styles that blend retro sensibilities with modern aesthetics. This collection includes two types of slim oval-shaped half-rim frames, a retro-inspired large square, and a double-bridge design, totaling 4 styles and 12 variations. These frames are designed to inject a sophisticated playfulness into familiar outfits like sweatshirts and matching sets.
Geek Frame Collection Details:
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Lineup: 4 styles, 12 variations
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Price: 9,900 yen (tax included)
- Includes standard clear lenses (refractive index 1.60 single vision clear lenses; creation range may be limited).
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Release Date: January 15, 2026 (Thursday)
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Accessories: Eyeglass case, cleaning cloth
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Retailers: All RIM stores, JINS Online Shop
Explore the styles from the Geek Frame collection:
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Oval (UCN-26S-126)
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Oval (UMF-26S-127)
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Wellington (UMF-26S-128)
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Double Bridge (UMF-26S-129)
Soya Kurokawa: The Face of a New Eyewear Era
Soya Kurokawa, born in 2009 in Saitama Prefecture, began his entertainment career at age five. He gained significant recognition for his role in the film Monster (2023), earning the 66th Blue Ribbon Award for Best Newcomer and the 47th Japan Academy Film Prize for New Actor. His recent work includes the drama Teasing Master Takagi-san and films such as Oshi no Ko The Final Act- (2024) and After the Quake (2025). He also received the 17th TAMA Film Award for Best New Actor for his performances in Kokuhou and Kono Natsu no Hoshi wo Miru, solidifying his status as one of Japan’s most watched young actors. His versatility and distinct presence make him an ideal choice to embody RIM BY JINS’s innovative spirit.
Fans are already buzzing with excitement over Kurokawa’s fresh look, with comments like, “He makes every frame look effortlessly cool!” reflecting the widespread anticipation for these new collections.
RIM BY JINS: Embrace the Now
RIM BY JINS stands for embracing the present with flair. The brand encourages individuals to “Meet the seasonal colors and designs. Try it the fastest and freest. Enjoy the changing mood. Your current style, your current mood, right now. Yes, for the current you, the current eyewear. Everything ‘now’ is here.” This philosophy resonates deeply with the campaign’s message, positioning eyewear not just as a necessity, but as an integral part of daily fashion and self-expression.
For more details on the campaign and collections, visit the special site: https://rim.jins.com/jp/lp/25-26winter/
Discover the full brand experience here: https://rim.jins.com/jp/
This collaboration between RIM BY JINS and Soya Kurokawa is set to inspire a new wave of eyewear enthusiasm, potentially influencing how youth culture in Japan and beyond perceives and integrates eyewear into their daily fashion. It highlights a future where eyewear is as dynamic and expressive as any other fashion accessory, constantly evolving with individual style.
