Craft Your Own Keepsake: Oreryu Souhonke Unveils Personalized Tenugui
From cherished memories to vibrant fandom, design your unique Japanese hand towel with ease.
Taiyo Co., Ltd.’s popular brand, “Oreryu Souhonke,” renowned for its unique T-shirts, is expanding its innovative “Oreryu Designer” series with a new addition: the “Original Tenugui.” Launching on December 19, 2025, this product invites individuals to effortlessly create personalized Japanese hand towels, perfect for commemorating special moments, expressing fandom, or simply adding a touch of personal flair to daily life.
Available for ¥1,800 (tax included, no additional fees) on the Oreryu Souhonke official online shop and Rakuten store, these customizable tenugui represent a new frontier in personal expression.
Design Made Simple with “Oreryu Designer”
The “Oreryu Designer” platform, which has achieved over 10,000 sales in its series, simplifies the design process, making it accessible to everyone. Even those who feel daunted by design can create unique items using just a smartphone. The platform allows direct import of photos taken with a smartphone, leveraging cutting-edge printing technology to ensure high-quality, vivid photo reproductions on the fabric.
For users who might struggle with design, a wide array of templates is available. Additionally, design support is offered via the Oreryu Souhonke official LINE account, ensuring a smooth and enjoyable creative journey for all.
The Versatility and Quality of the Original Tenugui
Measuring a convenient 36×90cm, the “Original Tenugui” is crafted from Ester Tenjiku material, a type of polyester fabric. This choice of material offers several distinct advantages: its excellent color reproduction ensures that photos and illustrations appear vibrant and true to life, while its lightweight nature makes it comfortable to handle. Furthermore, the fabric is resistant to wrinkles and dries quickly, simplifying maintenance.
Each tenugui is finished with lockstitch seams on all four sides, enhancing durability and preventing fraying, much like a well-made garment. This attention to detail ensures the tenugui can withstand frequent use, whether as a daily towel or a cherished keepsake.
Beyond a Towel: A Canvas for Japanese Lifestyle
The tenugui, a traditional Japanese hand towel, transcends its basic function to become a versatile item in Japanese culture. It’s often used as a fashion accessory, a decorative piece, or a practical item. With the “Original Tenugui,” its potential expands even further.
It is an ideal choice for k紀念品 (kinenin), commemorative items for significant life events such as graduations, retirements, or anniversaries, allowing groups or individuals to capture their memories on a tangible, beautiful item. It also caters to oshi-katsu, the vibrant world of fandom activities, where fans passionately support their favorite idols or characters. Imagine waving a tenugui adorned with your favorite idol’s image or a unique design at a concert – a perfect blend of tradition and modern fan culture.
“Creating something truly personal, whether it’s for a cherished memory or to show off your passion, is incredibly rewarding. The ease of design means everyone can be an artist!”
Here are some of the diverse applications for the “Original Tenugui”:
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Daily Use: As a stylish and quick-drying hand towel.
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Commemorative Gifts: For graduations, retirements, anniversaries, or team achievements.
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Fandom Activities: As cheering goods or personalized items for oshi-katsu.
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Home Decor: As an interior accent or a unique display piece.
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Event Novelties: As custom merchandise for events and promotions.
Oreryu Souhonke: A Legacy of Unique Expression
Oreryu Souhonke, operated by Taiyo Co., Ltd., has built a strong reputation for offering unique and expressive items. The brand boasts an annual sales volume of over 100,000 T-shirts and holds numerous top rankings on Rakuten, including being a recipient of the Rakuten Shop of the Month award. With a lineup of over 10,000 different phrase-based T-shirt designs, the company is a leader in personalized apparel, consistently prioritizing high quality and customer satisfaction. The launch of the “Original Tenugui” further solidifies their commitment to empowering individual creativity.
This new product not only celebrates the functionality and beauty of the traditional Japanese tenugui but also propels it into the future of global Kawaii culture, offering a unique canvas for personal stories and expressions to be shared across the world. The blend of traditional form with modern customization truly opens up a world of creative possibilities.
