K-Pop’s Newest Fashion Muse Arrives
The brand’s visibility skyrocketed through its association with numerous K-Pop idols. Whether gracing stages in dazzling performance outfits or stepping out in their effortlessly chic private attire, these idols have become powerful trendsetters, propelling NEWALRIN into the global spotlight. For fans yearning to emulate their idols’ style, this launch is a dream come true!
Exclusive Launch Event on 60%
To mark this significant milestone, 60% is hosting an exclusive open event for Japanese customers. Running from December 18, 2025, at 12:00 JST to December 25, 2025, at 23:59 JST, this limited-time promotion offers unique opportunities:
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All items are available with a 5% to 10% discount.
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A special collection of limited-edition fur jackets in three appealing colors is available.
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The first 40 customers who spend over 6,000 JPY (tax included) will receive a complimentary NEWALRIN original hand mirror.
While NEWALRIN has previously engaged with Japanese audiences through pop-up events, this marks its official online launch in the country. The partnership with 60% (Sixty Percent), a selective platform dedicated to Korean and Asian fashion, ensures a seamless and authentic entry into the Japanese market. 60% has established itself as a pivotal gateway, connecting over 2,700 brands from more than 10 Asian countries with a global youth demographic.
Discover NEWALRIN and 60%
Explore NEWALRIN’s collection and the special open event on 60% today:
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NEWALRIN Official Instagram: <https://www.instagram.com/newalrin_official/>
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NEWALRIN Sale Page on 60%: <https://www.sixty-percent.com/brand-plans/202512-newalrin-new-open_elp>
Stay connected with 60% for more Asian fashion trends:
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60% Official Website: <https://www.sixty-percent.com/>
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60% App Download: <https://app.adjust.com/1823aj1k>
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60% Instagram: <https://www.instagram.com/sixtypercent_official/>
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60% X (formerly Twitter): <https://twitter.com/60_sixtypercent>
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60% TikTok: <https://www.tiktok.com/@sixtypercent_60?lang=ja-JP>
The Future of Kawaii Fashion
The arrival of NEWALRIN in Japan through 60% underscores a broader trend: the increasing globalization of Asian fashion. As platforms like 60% continue to bridge geographical gaps, they not only bring diverse styles to new audiences but also enrich the global ‘Kawaii’ culture, expanding its definition to embrace the fresh, feminine, and trend-setting aesthetics emerging from countries like Korea. This expansion means more opportunities for fashion enthusiasts worldwide to discover and integrate unique Asian designs into their personal style, fostering a truly interconnected fashion landscape.
