Launch Campaign & Offers
To celebrate its global debut, Cloudemotion on 60% is hosting a special launch campaign from October 23, 2025, 12:00 JST to October 29, 2025, 23:59 JST.
The campaign offers include:
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10% off all Cloudemotion items.
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15% off “Made” items.
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A chance for three lucky customers who spend over 10,000 JPY (tax included) to win a complimentary top (color chosen at random).
“It’s incredible to see a brand so beloved by idols become globally accessible,” remarked one fan. “This launch on 60% makes it so much easier for us to get our hands on their unique pieces!”
Shoppers can explore the collection and take advantage of these offers via the official campaign page:
For a deeper dive into Cloudemotion’s aesthetic, their official Instagram offers a visual feast:
About 60% (Sixty Percent)
The platform “60%” serves as a global fashion e-commerce store exclusively featuring Asian brands. Since its founding in July 2018, it has grown to host over 2,700 brands and 150,000 items (as of October 2025) from more than ten Asian countries, including South Korea, China, Taiwan, and Thailand. With a mission to bring “Asian fashion to the world’s mainstream,” 60% caters to fashion-forward individuals in their teens and twenties, offering a diverse range from street style to casual and designer labels.
This expansion by Cloudemotion, facilitated by 60%, highlights a growing trend of Korean fashion brands reaching a global audience with strategic online partnerships. It suggests a future where the distinct aesthetics of Asian fashion are increasingly integrated into international style narratives, offering diverse and exciting choices for fashion enthusiasts worldwide.
