Giselly’s Vision: “Genuine,” “Shiny,” “Lovely”
Giselly’s core philosophy is to empower girls who are “sensitive to trends and love fashion.” It envisions “the next generation of street culture, for girls who live authentically.” The name “Giselly” itself is a blend of “Genuine,” “Shiny,” and “Lovely,” reflecting its mission to support girls in shining brightly and embracing their true selves. This brand offers a fresh take on street casual and sports-inspired apparel, drawing on grunge-like styling to incorporate Korean street fashion elements. The collection emphasizes both comfort and design, featuring practical details such as elastic waistbands and adjustable drawstrings on bottoms, making them ideal for both school life and outings.
Where to Find Giselly
Starting December 23, 2025, Giselly’s initial collection of 18 distinct items (combinations of design and color) will be available in sizes ranging from 130cm to 160cm. Shoppers can explore the collection at participating Aeon and Aeon Style stores or conveniently online.
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Launch Date: December 23, 2025 (Tuesday)
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Retail Locations: Approximately 250 Aeon and Aeon Style stores (Honshu, Shikoku, Okinawa regions)
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Online Store: Aeon Style Online
Spotlight on Key Giselly Products
The inaugural collection features versatile pieces that embody the brand’s playful yet edgy spirit. Imagine the soft drape of a “Heart Embroidery Pullover Ensemble,” its melted heart motif whispering playful rebellion, or the lived-in feel of “Vintage Satin Cargo Pants” with their perfectly placed ribbon accent. With twin models Aina and Miona at the helm, known as ‘Aimio,’ the brand is poised to resonate deeply with its young audience, inviting them to embrace their unique style.
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Heart Embroidery Pullover Ensemble
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A charming set featuring a trainer with a melted heart motif and a lace-hemmed tank top, perfect for mix-and-match styling.
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Price: 2,838 yen (including tax)
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Sizes: 130cm – 160cm
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Colors: White, Light Red
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Vintage Satin Cargo Pants
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These pants offer a delightful vintage texture with a subtle ribbon accent, blending comfort with style.
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Price: 3,278 yen (including tax)
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Sizes: 130cm – 160cm
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Colors: Light Blue, Black
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Short-Length Zip Hoodie
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Designed with a short length to enhance style and a modern vintage texture.
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Price: 3,278 yen (including tax)
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Sizes: 130cm – 160cm
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Colors: Light Black, Light Blue
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Cross Motif Mini Skirt
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This skirt can be paired with the Zip Hoodie for a coordinated look, featuring a striking large cross motif.
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Price: 2,838 yen (including tax)
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Sizes: 130cm – 160cm
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Colors: Light Black, Light Blue
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For more fashion inspiration and updates, follow Giselly on Instagram and check out their concept movie:
Giselly’s Future in Kawaii Culture
Giselly’s strategic fusion of Korean street sensibilities and Japanese pop charm positions it not just as a domestic trendsetter but as a potential influencer in the global Kawaii fashion landscape. As these styles continue to transcend borders, Giselly could very well become a new beacon for young fashion enthusiasts worldwide, showcasing the dynamic evolution of Japanese youth culture.
