Exclusive Don Quijote Campaign Details
This limited-time campaign, which began in early December 2025 and continues until prizes run out, offers enticing perks for fans. For every four boxes of the new “SWEET 1 DAY” series purchased, customers will receive one original poster. Additionally, with every two boxes purchased, a special trading card with a lottery number will be given. Lucky winners of this lottery will receive a poster personally autographed by SANA, MINA, or JEONGYEON. This creates a truly special moment for fans to cherish.
Adding to the excitement, Don Quijote stores will also feature exclusive color variations: “Night Orchid” for RADIRIS, “Floral Blue” for MEVILAGE, and “Silent Jade” for GIRL CRUSH. These unique shades are designed to offer a fresh twist to the already captivating series, available only through this special collaboration. The deadline for applying for the autographed poster lottery is January 5, 2026.
Product Spotlight: New “SWEET 1 DAY” Series
The new “SWEET 1 DAY” series, launched sequentially from November 7, 2025, is crafted to enhance natural beauty and individual style.
RADIRIS (Ambassador: SANA)
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Release Date: November 7, 2025
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Colors: 7 colors total (Don Quijote exclusive: Night Orchid)
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Features: Delicate gradation and profound depth create an elegant and sophisticated look. Its light-infused transparency enhances the gaze, achieving a “class-up eye” that appeals universally.
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Product URL: https://sweet78.co.jp/radiris/
MEVILAGE (Ambassador: MINA)
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Release Date: November 10, 2025
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Colors: 7 colors total (Don Quijote exclusive: Floral Blue)
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Features: A line exuding “beloved naturalness,” with a subtle allure within its purity. It offers a soft color development, akin to bare skin, bringing forth the gentle elegance and grace of a mature woman.
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Product URL: https://sweet78.co.jp/mevilage/
GIRL CRUSH (Ambassador: JEONGYEON)
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Release Date: November 13, 2025
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Colors: 7 colors total (Don Quijote exclusive: Silent Jade)
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Features: A cool and trendy color palette for everyone who enjoys expressing their individuality. The gaze, imbued with an unyielding strength and flexible resolve, creates a unisex beauty.
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Product URL: https://sweet78.co.jp/girlcrush/
For a full list of participating Don Quijote stores and the latest product availability, please check the official product websites:
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RADIRIS Shop Info: https://sweet78.co.jp/radiris/shopinfo
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MEVILAGE Shop Info: https://sweet78.co.jp/mevilage/shopinfo
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GIRL CRUSH Shop Info: https://sweet78.co.jp/girlcrush/shopinfo
This campaign is a fantastic opportunity for ONCEs (TWICE’s fandom) to not only enhance their eye makeup with trendy new colors but also to collect exclusive merchandise featuring their favorite members. The integration of K-pop idols into fashion and beauty trends continues to shape Kawaii culture globally, making these collaborations highly anticipated events. These limited-edition items and special perks are sure to add an extra sparkle to the beauty routines of fans worldwide, further blending the worlds of music, fashion, and everyday charm.
