Milktouch Transforms @cosme OSAKA: A Sweet Indulgence for Beauty Lovers
Korean beauty brand milktouch is set to enchant Osaka with a special pop-up store at @cosme OSAKA, running from December 17th to December 25th, 2025. This highly anticipated event celebrates the launch of new shades for their popular Jelly Fit Tinted Glow Tint, alongside the unveiling of fresh visuals featuring TWICE’s JIHYO, the brand’s cherished muse.
The pop-up store offers a unique opportunity for fans and beauty aficionados to experience milktouch’s latest offerings firsthand. Located at the @cosme OSAKA Pop-up Space on the 3rd floor of LUCUA 1100, the store will operate daily from 10:30 AM to 8:30 PM. This prime location, nestled in one of Japan’s leading beauty retail destinations, ensures a bustling atmosphere.
Discover the All-New Chocolat Tint and Revamped Mascaras
The highlight of the event is the debut of six new shades for the Jelly Fit Tinted Glow Tint, affectionately dubbed “#ChocolatTint.” These tints are designed to melt onto the lips with a gentle sweetness, reminiscent of biting into a rich chocolate, offering a sophisticated yet bitter-sweet chocolaty mood.
They are priced at 1,760 yen (tax included) for 4ml. Complementing the new tints are the revamped Iconic Long Mascara and Iconic Film Mascara, both priced at 1,628 yen (tax included) for 8g, available in black. These mascaras aim to deliver both length and lasting power, promising to redefine eye makeup routines.
Exclusive Events and Irresistible Perks Await
The milktouch pop-up is not just about new products; it’s an immersive experience packed with exclusive events and limited-edition gifts. Shoppers can look forward to a range of captivating perks:
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EVENT 01: BonBon Sticker: Purchase any new shade (11-16) of the Jelly Fit Tinted Glow Tint and receive one milktouch BonBon Sticker. (Limited quantity, one per transaction, random distribution).
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EVENT 02: Milky Keyring: Spend 3,000 yen (tax included) or more on milktouch products and get one Milky Keyring. (Limited quantity, one per transaction).
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EVENT 03: Scoop Event: Spend 5,000 yen (tax included) or more and participate once in the Scoop Event (20-second limit). Scoop up various special gifts, including Sketch Lip Pencils! (Limited quantity).
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EVENT 04: TWICE JIHYO Postcards: Purchase one Iconic Mascara (either Long or Film) and receive two TWICE JIHYO postcards (two types, one of each, random distribution). (Limited quantity, two per transaction).
Additionally, a special SNS event will take place on December 17th, 20th, and 21st. Participants who follow milktouch’s official accounts, take a photo at the pop-up or with the Milky-chan mascot, and post it tagging @milktouch_official and @milktouch_japan, will receive an All Day Fixing Mascara Base and a Sketch Underliner. It’s a fantastic way to engage with the brand and take home extra goodies!
“The excitement around JIHYO’s new visuals and these exclusive pop-up perks is palpable – fans are already buzzing with anticipation!” says a beauty influencer.
Milktouch: For Your Shining Tone
Born in Korea in April 2019, milktouch was founded on the philosophy of delivering “milk-like purity to your precious skin.” The brand meticulously incorporates skin-friendly ingredients into both its skincare and makeup lines, aiming not just to enhance beauty but also to nurture the skin, bringing out its natural radiance.
In May 2024, milktouch underwent a significant brand renewal, updating its name from “MILK TOUCH” to “milktouch.” The new concept, “For Your Shining ~Make your tone more beautiful and radiant~,” emphasizes perfecting the skin through skincare and further illuminating it with makeup. This transformation seeks to bring new light not only to one’s appearance but also to their heart and life. Milktouch continues to evolve, striving to be the brand that makes your unique beautiful tone shine even brighter.
Explore more about milktouch and its philosophy on their official website: https://milktouch.jp/
Stay connected with milktouch for the latest updates and beauty inspiration:
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Official Instagram: https://www.instagram.com/milktouch_japan/
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Official X: https://x.com/milktouch_jp
This pop-up store is a testament to milktouch’s growing presence and dedication to connecting with its audience. For those in Osaka, it’s a must-visit destination to experience the fusion of K-beauty innovation and Japanese retail charm, perhaps even hinting at future trends in the global kawaii beauty landscape.
