The 10-Second Secret to Radiant Skin Without the Fuss
Imagine a foundation that not only perfects your complexion in mere seconds but also cares for your skin, allowing it to breathe. Zisei Co., Ltd., a company with extensive experience in cosmetic contract development, is set to revolutionize daily routines with its new ‘Glow Veil Foundation’. This innovative stick-type base makeup, launching on December 31, 2025, is designed for the modern woman who juggles multiple roles and seeks a gentle, time-efficient approach to beauty.
The ‘Glow Veil Foundation’ is more than just a makeup product; it’s a response to the real challenges faced by women in their 30s balancing childcare and work. Many express concerns about skin damage from heavy makeup and the lack of time for elaborate routines. Recognizing this need, Zisei leveraged its OEM expertise to create a product that champions both speed and skin kindness.
A “Just Right” Finish in a Flash
This stick foundation boasts a soft, balm-like texture that glides on smoothly, minimizing friction. It offers a sheer, tone-up effect that enhances natural skin, rather than masking it. The true marvel lies in its ability to complete your base makeup in approximately 10 seconds. Simply draw a few lines on areas like cheeks, around the nose, and the T-zone, then gently blend with your fingertips to achieve a polished look.
Unveiling the Three Core Features for Skin Health
Zisei’s ‘Glow Veil Foundation’ is built on three pillars, each meticulously crafted using the company’s accumulated formulation know-how:
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Gentle Oil Formulation that Doesn’t Suffocate the Skin:
This foundation incorporates a balanced blend of plant-derived oils, including jojoba, squalane, macadamia, and olive. This unique combination mimics the skin’s natural lamellar structure, ensuring a light feel that doesn’t create a heavy, occlusive film. The result is a comfortable, breathable wear that allows the skin to move naturally throughout the day.
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Pore-Refining Particles that Don’t Clog:
Unlike traditional foundations that can settle into pores, this product utilizes pearl particles larger than the pores themselves. These particles delicately rest on the skin’s surface, creating a smooth, bridging effect without clogging. This innovative approach delivers a naturally beautiful, non-cakey finish that celebrates your inherent skin texture.
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Effortless Removal with Just Face Wash:
A significant advantage for those looking to reduce their cleansing routine, this foundation is formulated to be easily removed with soap. This means no need for harsh makeup removers, significantly reducing daily stress on the skin and promoting a gentler skincare regimen.
A Vision for the Future of Beauty
Masaya Asakura, CEO of Zisei Co., Ltd., shared his motivation behind this launch: “In the midst of busy days filled with childcare and work, there’s always a desire to feel ‘a little put together.’ However, the time and energy for full makeup often aren’t there, while concerns about skin condition and aging persist. This product was developed with the utmost priority of supporting the ‘reality’ of such individuals. We focused intensely on texture and ease of use, crafting a formula that immediately conveys its gentleness. Our decision to embark on in-house development stems from a desire to apply our OEM knowledge not just for others, but to embody our own values. We wanted to demonstrate our strengths, such as our minimal-lot development system and meticulous handcrafting, starting with ourselves—that aspiration is embedded in this first product.”
This initial launch will see a limited run of 50 units, available from December 31, 2025. Zisei plans to iterate on the product based on user feedback and develop new offerings, aiming to extend its “no compromise, small-lot development” philosophy cultivated through its OEM business to a wider audience.
Product Information
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Product Name: Glow Veil Foundation
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Type: Stick Foundation
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Price: 5,478 JPY (tax & shipping included)
- Subscription Plan: 4,378 JPY (tax & shipping included, minimum 2 continuous purchases required)
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Volume: 9.5g
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Release Date: December 31, 2025
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Initial Lot: 50 units
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Where to Buy:
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Product LP: Learn More
This launch signifies a shift towards more mindful and efficient beauty routines, where self-care and effectiveness go hand-in-hand. The ‘Glow Veil Foundation’ is poised to become an essential tool for those who desire a touch of effortless beauty without compromising their skin’s well-being, potentially influencing the future of “Kawaii Japan Beauty” by emphasizing gentle, yet effective, solutions for the modern lifestyle.
