Sanrio Characters Activity Book Hits 100,000 Copies Before Launch
Fuso Publishing Co., Ltd. has announced an extraordinary pre-release success for its new educational book, “Sanrio Characters Sparkle Kawaii Book: System Sticker Diary Deluxe Edition.” Slated for release on December 16, 2025, the book has already seen overwhelming demand, leading to a reprint decision that pushed its sales past the 100,000-copy mark even before hitting shelves. This vibrant activity book, featuring beloved characters like Hello Kitty, My Melody, Cinnamoroll, and Kuromi, also claimed the coveted #1 spot on Amazon’s overall book ranking from November 18 to 20, 2025.
This triumph highlights the enduring appeal of Sanrio characters, who continue to capture hearts with their unique blend of cuteness, or “Kawaii,” a Japanese cultural concept that transcends mere sweetness to embody charm, playfulness, and emotional connection. The book is designed to foster imagination and critical thinking in children through engaging activities alongside their favorite characters.
A Treasure Trove of Kawaii Fun: The Special System Sticker Diary
At the heart of this deluxe edition is a special System Sticker Diary that promises endless creative play. The diary features a soft, glittery cover, immediately inviting young readers into a world of sparkle and fun. Inside, it boasts a dedicated sticker page, two sticker bases, three memo sheets, and a patterned OPP bag, offering a comprehensive set for organizing thoughts and sharing with friends. Imagine the joy for children as they dive into a world where Hello Kitty, My Melody, and Cinnamoroll become their companions in learning!
In addition to the main diary, the book includes charming insert bonuses:
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Cute Character Stickers for decorating and personalizing.
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Pop-Out Cat Ear Card, perfect for sending special messages.
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Lollipop Memo and Diary Pocket & Memo, designed for creative cutting and use with the system sticker diary.
Cultivating Imagination Through Play
The main body of the book is packed with a variety of activities specifically chosen to enhance children’s cognitive abilities and imagination. These include:
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Sticker play
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Coloring pages
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Find-the-picture games
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Mazes
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Drills
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Stories
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Quizzes
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Spot-the-difference puzzles
Through these interactive elements, children can enjoyably develop their thinking skills alongside their beloved Sanrio friends. The combination of entertainment and education makes this book a valuable tool for early childhood development.
Book Information
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Title: “Sanrio Characters Sparkle Kawaii Book: System Sticker Diary Deluxe Edition”
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Price: 1,430 yen (1,300 yen + 10% tax)
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Publisher: Fuso Publishing Co., Ltd.
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Format: AB size
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ISBN: 978-4-594-62439-2
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Release Date: December 16, 2025 (Tuesday)
© 2025 SANRIO CO., LTD. APPROVAL NO. L664048
The overwhelming demand for this Sanrio Characters activity book before its release signals a strong future for educational content that cleverly integrates beloved Kawaii characters. This blend of entertainment and learning is likely to continue captivating young audiences, not just in Japan but also globally, as the universal appeal of Sanrio characters transcends linguistic and cultural barriers to nurture creativity and joy in children worldwide.
