Sanrio Characters Embrace Sagara Embroidery in a New Pouch Collection
Experience the Delightful Texture and Vibrant Designs of Your Favorite Friends
Tokyo and Fukuoka, Japan – The E-Come Group is set to launch an enchanting new series of Sanrio character sagara pouches in late December. This collection brings beloved Sanrio figures to life with sagara embroidery, a traditional Japanese technique renowned for its plush, three-dimensional texture that makes each character feel almost tangible.

The sagara embroidery technique gives these pouches a distinctive, fluffy surface, inviting users to reach out and feel the soft contours of their favorite characters. The lineup boasts an impressive roster of popular characters, including Hello Kitty, My Melody, Kuromi, Cinnamoroll, Kerokerokeroppi, Bad Badtz-Maru, Hangyodon, and Tuxedosam. Each design is meticulously crafted to capture the unique charm and personality of its respective character, making them irresistible to fans of all ages.
These versatile pouches are perfectly sized for organizing small essentials, serving as ideal cosmetic bags, convenient bag-in-bag organizers, or thoughtful gifts. With designs ranging from sweetly adorable to wonderfully pop, the series promises something for everyone, appealing to both children and adults who cherish the whimsical world of Sanrio.


The E-Come Group, known for its extensive portfolio of direct licensing agreements with major global brands like Disney, UNIVERSAL, and MLB, specializes in the comprehensive process from planning and manufacturing to wholesale of apparel and fashion accessories. This integrated approach ensures that high-quality products are delivered efficiently to consumers.
For Sanrio enthusiasts, this collection offers a fresh way to celebrate their cherished characters. As one fan might excitedly share, “These sagara pouches are a dream come true – the texture looks so cozy, and my favorite characters are absolutely popping!”


The Sanrio Characters Sagara Pouch Series will be available from late December at national specialty stores and various EC sites. This launch underscores how Japanese kawaii culture continues to evolve, seamlessly blending traditional craftsmanship with iconic characters to create globally appealing fashion accessories. These delightful items are poised to spread joy and personality, further enriching the unique charm of Sanrio worldwide.


