ennic Unveils Portable Stick Balm Serum FH: Your New Multi-Care Essential for On-the-Go Radiance

kawaii skincare japan news
2025.12.17

From Salon Favorite to Portable Essential

Developed by Artegenesis Co., Ltd., which operates approximately 360 beauty salons, ennic has garnered significant support for its hair and skincare products. With over 100,000 units sold in about five and a half years by September 2025, the brand is celebrated for its natural ingredients, salon-developed quality, and gender-neutral appeal, with about 20% of purchasers being men.

The brand’s “ennic Balm Serum FH,” launched in September 2021, quickly became a bestseller, selling over 20,000 units in four years as both a hair wax and skin cream. However, a strong demand emerged for a more convenient format, particularly for lip care. Responding to these requests, ennic optimized the texture, ingredients, and scent to create the new stick-type “Stick Balm Serum FH,” prioritizing portability for targeted care.

Product Details: “ennic Stick Balm Serum FH”

This new stick balm is formulated with 100% naturally derived ingredients, making it suitable for both hair and skin. Its pocket-sized design ensures easy portability, allowing for quick applications anytime, anywhere. The product features a fresh herbal essential oil blend, incorporating organic and COSMOS certified ingredients. Even its packaging reflects sustainability, utilizing bagasse paper (non-wood paper) to support forest conservation.

Product Name: ennic Stick Balm Serum FH

Volume: 4g

Price: 1,980 yen (tax included)

Recommended Uses:

  • Lip balm

  • Eye cream (eye area care)

  • Nail oil substitute (cuticle care)

  • Hair wax (to tame flyaways)

Key Ingredients:

  • Fermented Ingredients: Yeast ferment extract “Sohorohasu (BioToLife®※1)” & fermented argan oil

  • Emollient Ingredients: Olive fruit oil, shea butter, beeswax

  • Moisturizing Ingredients: 5 types of human-type ceramides and isomerized sugar

Fragrance:

Its unique scent profile features a refreshing blend of essential oils that aims to soothe the mind and encourage a natural state. The top notes of orange and bergamot provide an uplifting openness, while lavender’s tranquility and ginger’s warmth form the heart and base, creating a harmonious and comforting aroma.

Fragrance Pyramid

ennic’s Sustainable Beauty Philosophy

ennic stands by the concept of “returning to the earth,” meticulously selecting natural ingredients and minimizing those unnecessary for hair and skin, or those that do not biodegrade. The brand uses “Sohorohasu (BioToLife®※1),” a naturally fermented surfactant, prioritizing both a pleasant user experience and beautiful results without compromise. The brand name itself, a portmanteau of “en” (circle, connection) and “nic” (from organic), reflects its dedication to human and environmental connections and a sustainable society.

ennic Brand Philosophy

This commitment to sustainability is deeply embedded in ennic’s product development. The brand was created from a desire by hairstylists to offer high-quality private label products that they themselves would use and recommend to their clients, extending care beyond the salon. Recognizing a responsibility to the environment and society, ennic developed thoroughly sustainable products. Their efforts in ingredient and container selection earned them a spot in the sustainable category of “WWDJAPAN 2021 Hair Salon Best Cosmetics.” Furthermore, the carbon-neutral natural surfactant “Sohorohasu (BioToLife®※1)” in ennic products led to the brand’s exhibition as an ethical cosmetic at COP28 in Dubai, UAE, in 2023.

Core Product Features:

  • Biodegradable: Designed to naturally return to the earth.

  • Essential Oils: Fragrances derived from natural essential oils.

  • Natural Yeast Benefits (※2): Addresses concerns like hair and skin dryness.

  • Non-GMO (※3): Actively uses non-genetically modified ingredients.

  • Fermentation Process (※2): Employs yeast ferment extract (※4) made from plant-derived ingredients.

  • COSMOS Certified Ingredients (※3): A testament to sustainable manufacturing.

  • As Much Additive-Free as Possible (※5): Paraben-free, silicone-free, phenoxyethanol-free, benzoic acid-free.

  • Fair Trade (※6): Supports human connections through ethical sourcing.

  • Environmentally Friendly Packaging: Uses bagasse paper for cartons and 100% recycled PET (※7) for bottles, contributing to reduced use of petroleum-derived PET resin (※8).

※1 Yeast ferment extract / Registered trademark of BASF SE.
※2 Features of “Sohorohasu (BioToLife®)”
※3 Excludes shampoos, treatments, hair masks, and oil serums.
※4 Cleansing agents, emulsifiers, skin conditioning ingredients.
※5 Skincare only (excluding milk serum).
※6 Initiatives of “Sohorohasu (BioToLife®)”
※7 Biomass PP used for balm serum bottles.
※8 Supports the “Plastic Smart” campaign for smart plastic use.

Where to Find ennic

The ennic Stick Balm Serum FH is initially available at select stores, with general sales on various e-commerce sites planned for January 2026. You can find ennic products at:

For more information on ennic’s philosophy and product lineup, visit their official website and social media channels:

As one beauty editor aptly put it, “This is exactly what modern, on-the-go lifestyles demand – effective, ethical, and effortlessly chic.”

ennic Product Lineup

This new stick balm not only caters to the evolving needs for convenient, multi-functional beauty solutions but also reinforces ennic’s commitment to a beauty philosophy that respects both people and the planet. It represents a step forward in making conscious beauty choices more accessible and integrated into daily life, setting a precedent for the future of ethical cosmetics globally.

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