A Project Where Fan Support Lights Up the City
The “Untitled x HBC Birthday Project 2026” is designed to create a shared celebration between members, fans, and HBC. At its core, the project empowers fans to directly influence the scale of birthday promotions for “Untitled” members. By participating in the creation and purchase of exclusive birthday merchandise, fans can increase the visibility of their beloved idols across HBC’s various media platforms. This includes digital signage at the HBC headquarters, dedicated segments on HBC television programs, and special announcements on HBC radio shows.
The journey begins with the fans’ direct input. During live streams on the “Untitled no Pakirasshu★” Pococha account, members will unveil design proposals for birthday goods. Viewers will then join in to help select the final designs, ensuring that the merchandise truly reflects the collective spirit of the celebration. It’s a unique opportunity to shape the very items that commemorate these special occasions.
The level of public celebration scales with fan engagement:
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1-49 items sold: Exclusive birthday goods only.
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50-99 items sold: Goods plus a projection on HBC’s corporate signage.
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100-149 items sold: Goods, signage projection, and a 1-minute slot on HBC Radio.
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150-199 items sold: Goods, signage projection, a 3-minute slot on HBC Radio, and a 1-minute segment on HBC TV.
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200 items sold: Goods, signage projection, a 3-minute slot on HBC Radio, and a 3-minute segment on HBC TV.
Imagine the thrill of seeing your name, as a purchaser, scroll across a prominent digital display, knowing your support directly contributed to your idol’s special day. This direct correlation between fan action and public recognition is a powerful testament to the project’s innovative approach.
Kicking Off with Hana Abe’s Celebration
The inaugural celebration of this exciting project centers around Hana Abe, whose birthday is on January 27th. Fans will have the opportunity to receive her exclusive birthday goods before her birthday live event on January 26th, creating a wave of anticipation leading up to the celebration.
The schedule for Hana Abe’s first edition project is as follows:
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December 16th (Tuesday) 13:00 JST: A live stream on the Pococha app will announce Hana Abe’s birthday goods and allow fans to participate in design decisions.
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December 17th (Wednesday) 13:00 JST: Sales for the first edition “Hana Abe” Birthday Project goods are scheduled to commence.
- Purchase goods here: https://livepocket.jp/p/xa9zd
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January 5th (Monday): Sales are scheduled to conclude.
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January 7th (Wednesday): A Pococha live stream will announce the total sales figures, determining the level of advertising and celebration on HBC’s platforms.
“Untitled” on HBC: A Closer Look
HBC, a comprehensive broadcasting station in Hokkaido, has a strong relationship with “Untitled,” airing two dedicated programs.
HBC TV “Untitled no Pakirasshu★”
This program, broadcast every Saturday at 0:58 AM JST, is the first regular crown show for “Untitled.” It delves into the individual charms of the five-member group through engaging game segments that reveal their personalities. The show also features continuous documentary segments timed with new song releases, offering fans an intimate look into the idols’ journey. It invites viewers to “warmly watch over the members’ activities, just like nurturing a Pachira plant.”
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Official Website: https://www.hbc.co.jp/tv/pachirush/
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Catch up on past episodes:
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All-you-can-watch past episodes: https://hbcfanstream.stores.play.jp/playlist/c53ed7b11038413c8ab47a41fba449bf
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Pococha (smartphone only): https://www.pococha.com/ja-jp/app/users/9b63c12d-f0e9-4505-a866-4c7af521aff4
HBC Radio “Untitled no Kinyoubi no Yotei wa Mitei”
Airing every Friday at 11:00 PM JST, this 30-minute program features all members of “Untitled.” Since its launch in October 2023, the show has contributed to the group’s growing recognition and expanding activities. It offers insights into the members’ relationships and unique “idol commentary,” making it a must-listen for fans.
- Official Website: https://www.hbc.co.jp/radio/mitei/
The Future of Fan Engagement and Kawaii Culture
This “Untitled x HBC Birthday Project 2026” represents a significant evolution in idol-fan interaction. By transforming passive consumption into active participation, it deepens the emotional investment of fans and creates a tangible impact on the idols’ public presence. “This project is a dream come true for fans,” shared a hypothetical fan, “being able to contribute directly to our idol’s birthday celebration and see their presence amplified across Hokkaido is incredibly exciting!” This model of collaborative celebration, where the collective effort of the fanbase directly shapes the scale of an idol’s birthday spectacle, could set a new standard for fan engagement within the vibrant Kawaii culture. It highlights a growing trend of integrating digital platforms and traditional media to foster a more inclusive and rewarding experience for both idols and their dedicated supporters, potentially inspiring similar initiatives globally.
