Adorable New “Fuwala Sweet Crash Series” Plushies Arrive to Melt Hearts
Japanese hobby brand TOKOTOYZ, a division of Lifestyle Company Inc., is poised to charm collectors worldwide with the launch of its “Fuwala Sweet Crash Series” PVC plush toys. These delightful blind box collectibles, featuring a cast of endearing characters in whimsical animal costumes, are set to debut on December 16, 2025, at 11:00 AM JST via the official TOKOTOYZ website, Amazon, and Rakuten. Physical stores across Japan will begin stocking them in late December.
The “Fuwala Sweet Crash Series” marks a significant entry into the popular blind box PVC plush market for a Japanese hobby manufacturer. Each plush toy captures the essence of cuteness, designed to bring a touch of joy to everyday life.
Meet the Sweet Crash Crew: A Diverse Lineup of Characters
The series features a captivating lineup of six distinct characters, each with a unique personality and an adorable animal costume. From the charming “Berry Bunny” and “Chocolat Bear” to the playful “Milky Cat,” “Charming Cat,” “Lovely Fox,” and “Fuwazou,” there’s a character to capture every heart. Adding an extra layer of excitement, a rare “Secret Memechyan” character awaits lucky collectors, inviting a thrilling hunt for the complete set.
Crafted for Cuddles and Convenience
Each “Fuwala” plush is crafted from high-quality PVC material, ensuring a soft touch and durable finish. Measuring approximately 12cm x 10cm x 17cm, these compact figures are perfectly sized to adorn a desk, shelf, or even accompany you on the go by attaching them to a bag. The detailed sculpting ensures that each character’s unique charm shines through, making them delightful to behold and hold.
Adding to their versatility, some characters feature decorative elements that can be removed and used as hair accessories. This innovative 2-way design allows fans to not only display their plushies but also incorporate a touch of “Fuwala” cuteness into their personal style, transforming a plush decoration into a charming scrunchie or hair tie.
The Thrill of the Blind Box Experience
True to the blind box tradition, each “Fuwala Sweet Crash Series” plush comes packaged in an original design box, with the contents a delightful surprise until opened. This element of chance, a beloved aspect of Japanese collectible culture, adds an extra layer of anticipation and fun to every purchase. For those eager to collect the entire set, assortments of six boxes are also available, increasing the chances of discovering all the charming characters.
Product Overview
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Product Name: Fuwala キャラぬい Sweet Crashシリーズ (Fuwala Character Plush Sweet Crash Series)
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Release Date: December 16, 2025 (Tuesday) 11:00 AM JST
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Sales Channels: TOKOTOYZ official website, Amazon, Rakuten, and variety stores nationwide (from late December)
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Price: 2,860 yen (tax included)
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Target Age: 15 years and older
Lifestyle Company Inc., with its mission to “create products that bring color and joy to life,” is committed to the long-term development of the “Fuwala” series. Fans can look forward to future expansions of the character lineup and a wider range of merchandise, ensuring that the world of “Fuwala” continues to grow and enchant. This new collection is poised to become a staple for enthusiasts of Japanese kawaii culture, offering both collectible charm and practical delight. The official TOKOTOYZ website can be found at https://tokotoyz.jp/.
