A Citywide Heroic Endeavor
The “Shibuya Heroes Mission” encompasses eight distinct projects, ensuring that every corner of the city resonates with the spirit of ‘My Hero Academia’:
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HOTEL PLUS ULTRA: A hotel collaboration offering a unique stay.
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HeroAca SHIBUYA STREET RIDE: Themed bus experiences.
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PLUS ULTRA TRAIN: A specially decorated train journey.
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‘My Hero Academia’ Tokyu Line Stamp Rally Mission: An interactive quest across the railway line.
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Shibuya Tokyu Food Show Collaboration Campaign: Culinary delights inspired by the series.
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Shibuya Mark City Tenant Collaboration Campaign: Participating stores offering special tie-ins.
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SHIBUYA109 Shibuya Store Full Collaboration Campaign: A complete takeover of the fashion landmark.
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‘My Hero Academia’ x Tokyu Group Collaboration POP-UP SHOP: Dedicated retail spaces for exclusive goods.
More details on each collaboration, including participation guidelines and specific locations, are available on the event special website.
Exclusive Merchandise to Power Up Your Collection
The collaboration will introduce a range of original merchandise featuring the exclusive “Shibuya Heroes Mission” artwork. Two main POP-UP shops will be at the heart of the merchandise release:
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SHIBUYA109 Shibuya Store 8th Floor Pop-up Space “DISP!!!”: January 16, 2026 (Friday) to January 25, 2026 (Sunday).
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Pick Up Ranking Shibuya Chikamichi: January 28, 2026 (Wednesday) to February 8, 2026 (Sunday).
Online sales will also commence, with some items available at Shibuya Excel Hotel’s “Estación Cafe” and select Tokyu Line station stores (toks).
Among the exciting lineup are:
- Acrylic Figure Stands (6 types): Featuring Izuku Midoriya, Katsuki Bakugo, Shoto Todoroki, Shota Aizawa, Endeavor, and Hawks.
- Trading Metal Can Badges (6 types, with random rare): A chance to collect your favorite heroes.
Other items include various trading can badges (mini-character versions), Pola Shot Collections, connecting trading mini acrylic stands, clear files, acrylic art panels, trading glitter acrylic keychains, trading mark charms (mini-character versions), hotel guide sticker sets, hotel guide keychains, and an acrylic diorama. These goods offer fans a tangible piece of this unique urban adventure.
Special Purchase Benefits
Shopping at the physical pop-up locations and the online store comes with exclusive benefits:
- SHIBUYA109 Shibuya Store “DISP!!!”: For every 2,000 yen (tax included) spent on collaboration goods, customers will receive one original illustration card (6 types) at random.
- Pick Up Ranking Shibuya Chikamichi: For every 2,000 yen (tax included) spent, one original illustration card (5 types) will be randomly gifted.
- Chugaionline (Chugai Mining Content Department EC site): For every 2,000 yen (tax included) spent on collaboration goods, one original postcard (6 types) will be randomly presented.
Please note that these purchase benefits are available while supplies last, and goods sold at Shibuya Excel Hotel’s “Estación Cafe” do not include these special bonuses.
Online Sales Information
For those unable to visit Shibuya, the collaboration goods will be available online via Chugaionline (https://www.chugai-contents.jp/shopbrand/ct247/).
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First Acceptance Period: January 16, 2026 (Friday) 12:00 to January 25, 2026 (Sunday) 23:59.
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Second Acceptance Period: January 28, 2026 (Wednesday) 12:00 to April 30, 2026 (Thursday) 23:59.
Some items may sell out during these periods, so prompt action is advised for dedicated fans. This initiative is a fantastic example of how popular anime franchises can extend their reach beyond traditional media, creating vibrant, interactive experiences within real-world urban environments. It’s a call to all heroes to join the mission in Shibuya! “Plus Ultra!”
