Illustrator Sanremo’s “POP UP Lemon Yatai” Brings Zesty Joy to Shinjuku
Starting December 23, 2025, and running until January 12, 2026, the Tsukuru Work Shinjuku Center Building store will host “Sanremo POP UP Lemon Yatai,” a vibrant exhibition by popular illustrator Sanremo. This unique event, presented by Kinko’s Japan, transforms the venue into a lively, lemon-themed Japanese fairground, inviting visitors to dive into a world bursting with “vitamin colors” and playful artistry.
The exhibition is designed as an interactive experience, merging Sanremo’s signature pop aesthetic with traditional Japanese motifs, reminiscent of an Ennichi—a lively Japanese festival with stalls. The bright, lemon-colored space showcases Sanremo’s distinctive style, where classic Japanese elements are reinterpreted with a fresh, vivid palette. Attendees can look forward to exclusive, newly drawn artworks created specifically for this event, blending nostalgia with contemporary charm.
Adding to the immersive atmosphere, the exhibition offers interactive corners where visitors can craft their own original items. Imagine creating a personalized notebook featuring Sanremo’s charming illustrations or printing a custom T-shirt on the spot. These hands-on activities embody Tsukuru Work’s commitment to fostering the joy of creation.
Meet the Artist: Sanremo
Sanremo, an illustrator hailing from Osaka, is celebrated for her bright, mood-lifting “vitamin colors” that cleverly blend retro nostalgia with modern sensibilities. Her work spans a diverse range of projects, including magazine features, advertising campaigns, and brand collaborations. Notable contributions include original drawings for Mister Donut’s “Donut Song” special movie, collaboration pieces for the Hello Kitty Exhibition, illustrations for the NHK morning drama “Omusubi” opening sequence, and designs for EXPO 2025 Osaka-Kansai Japan goods for JR West Daily Service Net.
Stay connected with Sanremo’s latest updates:
Exclusive Merchandise and Event Details
A range of original goods will be available for purchase, allowing fans to take home a piece of the “Lemon Yatai” magic. From notebooks with customizable combinations to unique stickers, can badges, keyholders, swaying charms, tote bags, and even T-shirts with single or double-sided prints, there’s something for every enthusiast. Prices range from 550 yen for stickers to 3,850 yen for double-sided T-shirts, all tax-inclusive.
For those unable to visit in person, a special online shop, “kinko’s fab,” will offer these limited-edition items until January 31, 2026. This means fans worldwide can still get their hands on these delightful creations, extending the reach of Sanremo’s vibrant art.
Event Information:
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Event Name: Sanremo POP UP Lemon Yatai
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Dates: December 23, 2025 (Mon) – January 12, 2026 (Sun)
- Closed from December 30 – January 4
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Weekdays: 9:00 AM – 8:00 PM
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Weekends/Holidays: 11:00 AM – 7:00 PM
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Location: Tsukuru Work Shinjuku Center Building Store
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Admission: Free
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Online Shop “kinko’s fab”: https://kinkosfab.official.ec/p/00016
- Online shop closes January 31, 2026 (Sat)
Tsukuru Work, known as a co-working space, aims to offer more than just a place to work. It strives to provide spaces where users can encounter art and experience inspiration and emotion. This collaboration with Sanremo exemplifies this vision, inviting artists to express their unique worldviews through thoughtfully curated exhibitions. “We are thrilled to partner with an artist who embodies such creative spirit,” a representative noted, “and we believe this event will bring immense joy and inspiration to our community.”
This event is a delightful example of how Japanese Kawaii culture continues to evolve, blending traditional elements with contemporary pop art to create engaging, interactive experiences. For international enthusiasts of Japanese art and design, the “POP UP Lemon Yatai” offers a fantastic opportunity to explore a fresh perspective on Kawaii, perhaps inspiring new trends and collaborations globally. The accessibility of both a physical exhibition and an online store ensures that Sanremo’s unique artistic vision can reach a broad audience, further cementing Japan’s influence on global creative expression.
Inquiries:
Tsukuru Work Shinjuku Center Building Store
TEL: 03-5325-1371
WEB: https://tsukuru.kinkos.co.jp
Kinko’s Japan Corporate Website: https://www.kinkos.co.jp/corporate/
