Idoly: ≠ME’s Hitomi Suzuki Models New Color Contacts for the “Eternal Oshi” Idol Gaze

“Idoly” Color Contacts: Achieve the Coveted “Eternal Oshi” Idol Eye with ≠ME’s Hitomi Suzuki

Step into the Spotlight: A New Era of Kawaii Gaze Unveiled

Starting December 26, 2025, at 11:00 AM JST, a new color contact lens brand, “idoly,” will make its highly anticipated debut. Fronted by Hitomi Suzuki of the popular female idol group ≠ME, “idoly” is set to redefine what it means to have an enchanting gaze, embodying the concept of an “eternal oshi-kaku”—a look so captivating, it’s guaranteed to make you someone’s forever favorite.

The brand’s philosophy, “This gaze will become someone’s oshi,” speaks directly to the heart of modern Japanese pop culture. “Oshi” refers to a person you passionately support, admire, and root for, often used in idol fandom. “Idoly” aims to empower wearers with eyes that exude the same irresistible charm and confidence as their favorite idols. It’s about giving your gaze a radiant sparkle that feels like a personal lucky charm, enabling a “kawaii” (cute) story that begins with your eyes and never ends.

A Spectrum of Sweetness: Five Shades to Steal the Scene

“Idoly” offers a lineup of five distinct shades, each crafted to capture attention and infuse your look with a unique blend of cuteness. These lenses are designed to make every glance unforgettable, turning heads and capturing hearts.

• Pretty Wink (Dark Brown)
  This shade, with a DIA of 14.5mm and a colored diameter of 14.0mm, delivers maximum cuteness. It’s the quintessential idol-style dark brown, creating big, round eyes perfect for selfies and photos, ensuring you’re always camera-ready.
  

• Sweet Latte (Latte Beige)
  Featuring a soft, thick rim, Sweet Latte (DIA 14.5mm, colored diameter 14.0mm) adds a touch of sweetness. The mellow beige, enhanced with double highlights, offers a dewy, refined look, drawing in gazes with its fluffy, sweet charm.
  

• Lovely Rose (Milky Pink)
  Experience 120% cuteness with the pink magic of Lovely Rose (DIA 14.5mm, colored diameter 13.8mm). This milky pink hue softly colors the eyes, creating a sweet, fluttering gaze ideal for girls’ gatherings and adding a romantic touch.
  

• Precious Brown (Uru-churu Brown)
  Precious Brown (DIA 14.5mm, colored diameter 13.8mm) brings an endearing, eternally cute, dewy-eyed brown. It creates a sparkling, innocent gaze, reminiscent of being in love, making it a classic choice for a cherished, adorable look.
  

• Mignon Choco (Choco Brown)
  For a subtly sweet, natural look, Mignon Choco (DIA 14.5mm, colored diameter 13.8mm) offers a bare-eye-like chocolate brown. It’s naturally charming, adding just a hint of sweetness for a subtly enhanced appearance.
  

Limited Edition: Collectible Box with Original Keyholder

To celebrate its launch, “idoly” will also release a limited-edition all-color complete box. This special set includes an original acrylic keyholder featuring Hitomi Suzuki and miniature package designs, available from December 26, 2025, at 11:00 AM JST, while supplies last.

Meet the Muse: Hitomi Suzuki of ≠ME

The face of “idoly” is none other than Hitomi Suzuki, a prominent member of the female idol group ≠ME. Born on April 13, 2001, in Tokyo, Suzuki has garnered a strong following since ≠ME’s major debut in April 2021. With their 11th single, “Haiteki Fighter,” set for release on December 10, 2025, and her active involvement in fashion modeling and a personal YouTube channel showcasing her fashion, makeup, and daily life, Suzuki is a true icon of contemporary kawaii culture. Her radiant presence perfectly embodies the sparkling essence of the “idoly” brand. Fans of Hitomi Suzuki, this is your chance to shine just like your favorite idol!

Product Specifications

Each box of “idoly” contains 10 lenses, designed for daily disposable wear. The lenses are priced at 1,760 yen (tax included) per box. Key specifications include:

• Lens Diameter (DIA): 14.5mm

• Colored Diameter (GDIA): 13.8mm / 14.0mm

• Base Curve (BC): 8.6mm

• Water Content: 58%

• Moisturizing Ingredients: Yes (MPC polymer)

• UV Cut: Yes

• Power Range: ±0.00 (Plano) / -0.50 to -6.00 (0.25 steps) / -6.50 to -10.00 (0.5 steps)

• Manufacturing Method: Cast mold method

• Medical Device Approval Number: 22800BZI00037A52

• Manufacturer: Pegavision Japan Inc.

• Country of Origin: Taiwan

Where to Find Your “Idoly” Lenses

“Idoly” will be available through various online retailers, making it easy for fans worldwide to access these enchanting lenses:

• QUEEN EYES

• QUEEN EYES Rakuten Store

• QUEEN EYES Qoo10 Store

Stay connected with the latest updates and inspirations by following the official SNS channels:

• QUEEN EYES Official Instagram

• idoly Official Instagram

For more details on the “idoly” brand, visit the special page.

The Future of Kawaii: Eyes That Sparkle with Confidence

“Idoly” represents more than just a new line of color contact lenses; it’s a testament to the evolving landscape of kawaii culture. By offering products that allow individuals to embody the sparkling, confident gaze of their beloved idols, the brand taps into a universal desire for self-expression and aspiration. This launch highlights how Japanese beauty trends continue to inspire and empower, enabling people globally to discover their own unique charm and confidence, one captivating glance at a time. The “idoly” brand is set to become a cherished part of many beauty routines, fostering a sense of connection and joy through the shared language of cuteness and admiration.