Crafting Your Own Hue with Emaiyu
At its core, the Emaiyu series celebrates Shippo-yaki, a traditional Japanese enamelware technique that involves meticulously baking glass-like glazes onto metal. Imagine painting a canvas, but instead of paper, it’s a piece of jewelry, and instead of paint, it’s a special glaze that transforms with heat. AIGIS has been offering this unique experience for Emaiyu rings since July 2025, allowing individuals to select their preferred colors and hand-paint them onto rings in their stylish Omotesando studio. As of December 2025, AIGIS remains the sole studio in Tokyo providing this hands-on Emaiyu ring-making service.
From Rings to a Full Jewelry Ensemble
Responding to enthusiastic customer feedback, AIGIS is now extending the Emaiyu artistry to new forms. The “flower motif set items” are the first to arrive, offering a cohesive collection of matching rings, earrings, and necklaces. This expansion means that the individual touch once reserved for a single finger can now adorn an entire look, allowing for truly coordinated and personalized statements.
New Emaiyu Additions:
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Emaiyu Earrings: Priced at 38,000 yen for a pair.
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Emaiyu Necklace: Priced at 28,000 yen, including a chain.
Both the new earrings and necklaces can be further enhanced with sapphire settings, available in blue or yellow. The necklace features three sapphire settings, while each earring (a pair) includes three settings, totaling six sapphires. This adds another layer of sparkle and customization to these already unique pieces.
For more details on Emaiyu earrings and necklaces, visit the special page.
Information on Emaiyu rings can be found here.
A Rainbow of Personal Expression
The Emaiyu series now boasts an expanded spectrum of 13 colors. Five new shades—Emerald, Gold, Pink, Orange, and Red—join the existing eight, allowing for unparalleled creativity. Imagine combining these hues to create a piece that perfectly matches your favorite outfit, celebrates your “oshi” (beloved idol or character) with their signature color, or simply reflects your mood. The process of choosing and applying these glazes at the studio offers a deeply personal and artistic experience, resulting in a one-of-a-kind treasure.
The Vision Behind the Sparkle
The expansion of the Emaiyu series stems from a desire to make this unique craftsmanship accessible to a wider audience. “I want them to wear their own colors,” shared the company representative, reflecting on the initial success of the Emaiyu rings and the overwhelming customer requests for more variety and matching items. The designer echoed this sentiment, noting, “The popular ‘Hana-hana’ design from the Emaiyu ring is now available as earrings and necklaces. We focused on making them more vibrant and vivid, yet easy to wear daily, allowing the unique glow and color of Emaiyu to naturally stand out.” This commitment to both tradition and modern wearability truly shines through in the new collection.
Experience the Art of Jewelry Making at AIGIS
AIGIS, operated by Jewel Hama Co., Ltd., a jewelry specialist founded in 1976, offers an immersive experience where customers can actively participate in creating their own jewelry. Beyond the Emaiyu series, the studio is well-known for its handmade pairing and wedding rings. With options ranging from affordable silver rings (starting at 5,500 yen per piece) to luxurious gold and platinum, AIGIS caters to a diverse clientele, from young couples to international visitors. The Omotesando studio, a mere one-minute walk from Meiji-jingumae Station, provides a convenient and welcoming space for this creative journey. The entire process, from hammering metal to welding, can be completed in as little as 90 minutes, with professional finishing ensuring high-quality results. The studio also captures these memorable crafting moments, turning the act of creation into a cherished memory.
With over 11,000 Google Map reviews averaging a perfect 5-star rating, AIGIS has established itself as a beloved destination for personalized jewelry. Its accessible location and dedication to a unique customer experience make it a standout. You can find their Omotesando studio on Google Maps.
The Future of Kawaii Craftsmanship Abroad
The expansion of the Emaiyu series signifies a beautiful blend of traditional Japanese artistry with modern desires for personalization. By making the intricate Shippo-yaki technique accessible and enjoyable, AIGIS is not just selling jewelry; it’s offering an experience, a story, and a tangible piece of self-expression. This approach has strong potential to resonate with a global audience, especially those drawn to Kawaii culture’s emphasis on individuality, charm, and unique aesthetics. As more people discover the joy of crafting their own vibrant accessories, the Emaiyu series could become a sparkling ambassador for Japanese handmade culture, inspiring creative “oshi-katsu” (fandom activities) and personal style worldwide.
