Winter Dream Stage: 17LIVE and Sapporo Snow Festival Launch Audition Event
Imagine the thrill of performing amidst the towering snow sculptures, a stage crafted from winter’s own artistry! For the first time ever, the beloved Sapporo Snow Festival is collaborating with Japan’s leading live streaming app, “17LIVE,” to host a unique audition event titled “Sing in Front of the Grand Snow Sculptures!! Sapporo Snow Festival Performance Rights Battle!!” This exciting initiative, set to kick off on December 14, 2025, offers aspiring artists a golden opportunity to showcase their talent on one of Japan’s most celebrated winter stages, with top performers even earning a chance to appear on Hokkaido’s popular TV program, HTB “Ichioshi!!”
A Gateway to Stardom: Event Details and Prizes
The “Sing in Front of the Grand Snow Sculptures!! Sapporo Snow Festival Performance Rights Battle!!” is designed to provide a significant stepping stone for those pursuing careers in the music and entertainment industries. The audition period runs from December 14, 2025, to December 28, 2025. This limited-time event is open to certified live streamers on the 17LIVE platform who meet specific criteria, ensuring a fair and exciting competition.
Participation Requirements:
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Must hold a 17LIVE account (certified streamer).
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Those unwilling to show their face for performances or related media appearances are ineligible. This includes V-streamers, characters, and mascots.
Prizes:
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Performance rights at the Sapporo Snow Festival.
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Appearance rights on HTB “Ichioshi!!” (awarded to 2 out of the top 3 finalists selected through audition).
Six selected streamers will perform on a special stage at the Sapporo Snow Festival, which will take place from February 4 to February 11, 2026. This is an unparalleled chance to perform in front of an audience exceeding two million visitors annually.
Sapporo Snow Festival: A Winter Wonderland
The Sapporo Snow Festival, celebrating its 76th anniversary in 2026, is a magnificent winter spectacle held across three main venues in Sapporo, Hokkaido: Odori Park, Tsudome, and Susukino. Visitors are enchanted by colossal snow sculptures, intricate ice statues, ice skating rinks, and thrilling giant snow slides. It’s a cultural phenomenon that transforms the city into a breathtaking art gallery of snow and ice.
For more information on the festival, visit the official website: https://www.snowfes.com/
HTB “Ichioshi!!”: A Local Favorite
HTB “Ichioshi!!” is a popular local information program broadcast every weekday from 3:45 PM by Hokkaido Television Broadcasting (HTB). The show delivers timely news, weather updates, gourmet recommendations, sports highlights, and various local lifestyle information, keeping Hokkaido residents informed and entertained.
Explore more about the program here: https://www.htb.co.jp/ichi/
Joining the 17LIVE Community
17LIVE, with over 50 million users worldwide, is committed to enriching connections between people through live streaming. The platform constantly introduces diverse collaboration projects and events to encourage both established and new streamers to enjoy the vibrant world of live content creation. To participate in or watch events on 17LIVE, simply download the free app and register an account.
Download the 17LIVE app: https://17apps.onelink.me/i7CY/17LivePR
Connect with 17LIVE on social media:
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Facebook: https://www.facebook.com/17LIVEJP/
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Instagram: https://www.instagram.com/17livejp/
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YouTube: https://www.youtube.com/channel/UCFf5qroAMTQ6x32YVjOcQBw
This collaboration between a leading live streaming platform and a beloved traditional festival could set a fascinating precedent for how digital talent finds its spotlight in real-world cultural events, potentially bringing a fresh, modern twist to Japan’s vibrant ‘Kawaii’ culture on a global stage.
