M·A·C Unveils MEOVV’s Ella Gross as New Global Ambassador

The world of beauty and pop culture is buzzing with the news: M·A·C, a global leader in makeup artistry, has proudly announced Ella Gross, the Korean-American singer and member of the international girl group MEOVV, as its newest Global Ambassador. This long-term partnership is set to explore the vibrant intersection of music, beauty, and pop culture, championing artistry, individuality, and bold self-expression.

Ella Gross is celebrated for her distinctive visual style, electrifying stage presence, and a fashion sense that effortlessly blends diverse aesthetics. For her, makeup is more than just cosmetics; it’s a powerful medium for transformation, experimentation, and storytelling. This creative philosophy resonates perfectly with M·A·C’s foundational heritage, which is deeply rooted in artistry and pop culture.

Joining the M·A·C family marks a significant creative milestone for Ella. “Growing up navigating different cultures and creative worlds, M·A·C has been my starting point for makeup, my expression on stage, and a special constant I always returned to when exploring my style,” Ella shared with evident joy. “It’s a brand that has consistently given me the courage to experiment, evolve, and express myself in the moment. This partnership feels like the perfect step for the next chapter of my artistry.”

Ella’s inaugural campaign spotlights the highly anticipated, evolved “Powder Kiss” series, set to debut on January 9, 2026. This collection features two innovative products: the “Powder Kiss Hazy Matte Lipstick,” which promises a soft, blurred finish for an instant touch of chic, and the “Powder Kiss Lip + Cheek Mousse,” a versatile multi-use product designed to impart a gentle flush of color from lips to cheeks. The campaign, captured by the legendary photography duo Inez & Vinoodh, is slated for a global launch in early January 2026, celebrating creative self-expression through visuals that beautifully fuse Eastern and Western cultures.

Nicola Formichetti, M·A·C’s Global Creative Director, expressed his enthusiasm for the collaboration: “Ella brings a new expression to M·A·C. Her quiet confidence, naturally bridging different cultures, and her unique perspective remind everyone that there is a place for them at M·A·C. To express this through the evolved next-generation ‘Powder Kiss’ series in this collaboration is truly special. Ella’s supple elegance embodies the ‘softness’ at the heart of Powder Kiss’s modern texture.”

M·A·C (Makeup Art Cosmetics) was founded in Toronto, Canada, in 1984 by professional makeup artists. It has since become a leading makeup authority worldwide, with all in-store staff being professional makeup artists. The brand’s philosophy, “All Ages, All Races, All Genders,” drives its mission to enable infinite self-expression through makeup. M·A·C continues to set the latest trends by participating in fashion weeks globally and operates in over 100 countries.

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