A Decadent Delight: Gion Tsujiri’s CHOCOLAT IVRE Beckons for Valentine’s 2026
Embark on a Sensory Journey with Matcha Infused with Kyoto’s Finest Sake and Yuzu
Kyoto, Japan – From the heart of Kyoto, the venerable tea merchant Gion Tsujiri, established in 1860, is set to captivate palates with its new limited-edition Valentine’s collection: “CHOCOLAT IVRE.” Launching on December 13, 2025, these luxurious chocolates promise an adult-oriented indulgence, blending the deep, velvety richness of matcha with distinct Kyoto ingredients. The name “Ivre,” meaning “drunk” or “enthralled” in French, perfectly encapsulates the profound experience each bite offers.
This year’s CHOCOLAT IVRE introduces two exquisite flavors, meticulously crafted to highlight the unique characteristics of Gion Tsujiri’s matcha. Each flavor is a testament to the brand’s expertise in creating harmonious and deeply satisfying Japanese sweets.
The Allure of Matcha x Kyoto Sake
The first flavor, “Matcha x Kyoto Sake,” presents a sophisticated blend where the bold bitterness and fragrant aroma of carefully selected matcha meet the refined elegance of pure rice daiginjo sake from Fushimi, Kyoto’s renowned sake brewing region. The balance between the rich matcha ganache and the sake is precisely calculated, creating a vibrant aroma and a crisp finish that enhances the matcha’s umami.
As the silken ganache melts on the tongue, a profound depth of flavor unfolds, enveloped by the sake’s graceful fragrance, leading to a lingering, resonant aftertaste. It’s a truly sensual experience, designed for those who appreciate nuanced complexities.
The Serenity of Matcha x Kyoto Yuzu
The second offering, “Matcha x Kyoto Yuzu,” provides a delicate, non-alcoholic alternative. This flavor combines the mellow richness and depth of matcha with the refreshing aroma and elegant acidity of Mizuo’s seedling yuzu from Kyoto. The result is a refined taste that evokes the tranquil beauty of Japanese tradition.
While free of alcohol, the interplay of matcha and yuzu leaves a gentle, lingering fragrance, offering a comforting and sophisticated finish. It’s a chocolate that truly captures the essence of adult enjoyment through its subtle yet profound flavors.
A Gift of Refined Taste
Presented in deep green, luxurious packaging, CHOCOLAT IVRE is ideally suited as a special Valentine’s gift or a well-deserved treat for oneself. The sophisticated presentation mirrors the premium quality within, promising a memorable experience for any recipient.
As one connoisseur might say, “This isn’t just chocolate; it’s a journey through Kyoto’s finest, a truly captivating indulgence.” These limited-edition chocolates are sure to be highly sought after, so early purchase is recommended.
Product Details
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Product Name: CHOCOLAT IVRE
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Contents: 6 pieces (3 of Matcha x Kyoto Sake, 3 of Matcha x Kyoto Yuzu)
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Allergens: Milk, Soy
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Price: 3,240 JPY (tax included)
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Best Before Date: April 18, 2026
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Sales Locations: Gion Tsujiri and Saryo Tsujiri direct stores, Gion Tsujiri official online shop
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Product Details Link: https://shop.giontsujiri.co.jp/products/33135
About Gion Tsujiri
Gion Tsujiri’s legacy began in 1860 with Tsuji Riemon, who started cultivating and selling Uji tea in Uji village. The company later moved its base to Gion, Kyoto, and was renamed Gion Tsujiri. In 1978, Gion Tsujiri opened “Saryo Tsujiri,” a tea house dedicated to developing and offering high-quality matcha sweets. The brand continues its dedication to bringing the joy of tea to many, including through its new brand “Buburu” launched in 2023, specializing in rubbed teas like gyokuro, sencha, and hojicha. Discover more at their official online shop: https://shop.giontsujiri.co.jp/ or brand site: https://www.giontsujiri.co.jp/.
This Valentine’s season, CHOCOLAT IVRE offers a unique opportunity to experience a piece of Kyoto’s rich culinary heritage, beautifully packaged and perfectly poised to create unforgettable moments. Its fusion of traditional Japanese flavors with the artistry of chocolate confectionery hints at an exciting future for Japanese sweets on the global stage, continually pushing boundaries while honoring deep-rooted traditions.
