A Symphony of 11 Gluten-Free Sweet Potato Delights
The ‘Honey Potato Sweets Osechi’ is a treasure trove of culinary craftsmanship, presented in an elegant Paulownia wood box that adds to its special occasion charm. Each of the 11 treats is not only a feast for the eyes but also a testament to the brand’s commitment to flavor and quality. What makes it even more appealing is its gluten-free nature and low GI properties, making it a guilt-free indulgence for health-conscious consumers.
“The idea of a ‘sweets osechi’ is simply brilliant! It’s the perfect way to enjoy traditional New Year’s luxury with a modern, healthy twist,” commented one enthusiast.
Here’s a glimpse into some of the delectable items you’ll find:
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Honey Potato Basque Cheesecake (Plain): A harmonious two-layer delight, combining tangy cheesecake with the creamy sweetness of aged charcoal-grilled Annoimo sweet potato. This signature item once topped Amazon’s Western confectionery charts.
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Honey Potato Basque Cheesecake (Matcha): Infused with premium Izumo Matcha from “Tosui-en,” offering a sophisticated balance of honey potato sweetness and matcha bitterness.
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Honey Potato Baked Sweet Potato Canelé: Recognized by a French executive chef at a five-star hotel, this canelé boasts a crispy exterior and a tender, sweet interior filled with Annoimo baked sweet potato.
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Honey Potato and Kumquat Jam Sweet Potato: A unique sweet potato made with 100% Tanegashima Annoimo, enhanced by the tartness of Kagoshima kumquat jam and a hint of rum.

Other enticing sweets include:
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Chocolate-Dipped Honey Potato Kenpi Chips (Strawberry & Coconut / White Chocolate & Pistachio): Crispy sweet potato chips coated in luxurious chocolate, offering delightful textures and flavors.
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Honey Potato Mont Blanc Cake: A three-layer masterpiece featuring rich honey potato cream, subtly sweet fresh cream, and a hazelnut base.
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Yamae Chestnut Honey Potato Pound Cake: A premium pound cake made with renowned Kumamoto Yamae chestnuts and maple sugar, offering a delightful blend of sweet potato and chestnut flavors.
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Honey Potato Nama Daifuku: A melt-in-your-mouth mochi confection with a two-layer filling of gentle honey potato cream and fragrant Annoimo fresh cream.
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Aged Charcoal-Grilled Annoimo Daigaku Imo (Butter & Almond): A Western-style candied sweet potato featuring rich butter and crunchy almonds, previously highlighted on a popular TV show.
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Honey Potato Kintoki: A vibrant golden paste made from charcoal-grilled Annoimo, sweetened only with brown sugar and honey, showcasing the natural sweetness of the ingredient.

This ‘Sweets Osechi’ is not just a treat for the New Year; its three-month freezer storage capability means you can savor these gourmet delights at your leisure, perfect for unexpected guests or a personal reward. Each box is meticulously crafted, making it an ideal gift for loved ones or a special indulgence for oneself.
Pre-Order Details
The ‘Honey Potato Sweets Osechi’ is available for pre-order starting December 13th at 10:00 AM JST. Don’t miss the chance to secure this limited-edition offering!
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Price: Matsu (Pine) → 14,800 yen (tax included), Take (Bamboo) → 9,900 yen (tax included)
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Pre-order Period: Until December 26, 2025 (Friday)
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Where to Purchase:
- & OIMO TOKYO Official Online Shop: https://www.oimotokyo.com/
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Delivery: Nationwide delivery within Japan (cool delivery service, frozen)
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Storage: 3 months frozen (2 days refrigerated after thawing)
For those seeking a festive treat for the current holiday season, & OIMO TOKYO also offers the “Xmas Honey Potato Sweets Ojubako” (8,980 yen, tax included) with a special Christmas theme, available through their official online shop and direct stores.
As the concept of ‘Sweets Osechi’ gains traction, it beautifully illustrates how traditional Japanese customs can be reinterpreted with a modern, ‘kawaii’ sensibility, offering a delightful and health-conscious way to celebrate. This innovative approach to New Year’s dining is sure to captivate palates both in Japan and, perhaps, inspire new culinary trends globally, blending tradition with contemporary tastes.


