Sanrio Grows Up: Adorable, Sophisticated Goods for the Adult Fan Are Here!

Sanrio
2025.12.13

When Childhood Charms Meet Grown-Up Grace: Sanrio’s New Adult Collection

For many, Sanrio characters like Hello Kitty, My Melody, and Cinnamoroll are more than just cute icons; they are cherished companions from childhood. Now, these beloved characters are stepping into the adult world with a sophisticated new line of everyday goods. Fashion and functionality converge in the “Otona no Sanrio” (Sanrio for Adults) collection, launched by 3carat Inc. on December 12, 2025. This collection aims to enchant adult fans, allowing them to subtly incorporate their favorite characters into their daily lives with elegance and practicality.

Everyday Essentials, Elevated with Sanrio Sparkle

Designed with the concept of “Sanrio for adults, subtly accompanying everyday life with elegant sparkle,” this collection features three key categories of outing goods that marry beloved characters with refined aesthetics and useful features.

Never Fumble at the Turnstile Again: Reel Keyholders

Imagine gliding through the train station or unlocking your front door with effortless grace. The new reel keyholders, available in 8 charming designs, make this a reality. These keyholders extend smoothly, allowing you to touch your pass card or unlock your door without detaching anything from your bag. The design incorporates a sophisticated gold color that blends seamlessly with adult bags, adding a touch of understated luxury. It’s a small detail that brings immense convenience.

Reel Keyholders with Sanrio Characters

Product Details: Reel Keyholder Sanrio Characters

  • Price: 2,750 yen (tax included)

  • Size: Total length 130mm (including chain) x Width 20mm x Thickness 12mm

  • Material: Alloy, glass, resin, iron, rubber, polyester

  • Weight: 23 g

  • Reel Length: Up to approximately 340 mm

Discreetly Handy: Slide Loupes for On-the-Go Reading

For those who prefer a discreet way to read small print, the bag charm-like slide loupes are a revelation. Available in 4 designs, these loupes are designed to be carried as an elegant bag charm, transforming into a 3x magnification loupe whenever you need to check a price tag while shopping or read a menu at a restaurant. Crafted with delicate openwork patterns and a smooth sliding mechanism, they offer both beautiful design and practical usability. It’s a clever solution that respects adult sensibilities while providing a much-appreciated utility.

Sanrio Character Slide Loupes

Product Details: Omekashi Loupe Sanrio Characters

  • Price: 3,960 yen (tax included)

  • Size: Total length 140mm (including chain) x Width 35mm x Thickness 12mm

  • Weight: 34 g

  • Material: Alloy, brass, resin, iron, glass

  • Magnification: 3x

Soft & Swift: “Fluffy Mochi” Pouches

These delightful “Fluffy Mochi” pouches, offered in 6 retro-inspired designs, feature a spring-loaded opening that allows for quick, one-handed access without the fuss of zippers. Their soft, cushioned material gently cradles precious small items like accessories, protecting them from scratches. A playful surprise awaits inside: hidden Sanrio characters peeking out, evoking a heartwarming sense of nostalgia. For those who grew up with Sanrio and still hold a special place for these characters in their hearts, this collection is a delightful bridge between cherished memories and present-day style.

Sanrio Character Fluffy Pouches

Product Details: Candy Pouch Sanrio Characters

  • Price: 1,650 yen (tax included)

  • Size: Total length 95mm x Width 90mm

  • Material: Polyester, nylon, polyurethane, iron

About 3carat Inc.

3carat Inc., headquartered in Tokyo, embodies the philosophy of “creating small joys in everyday life through craftsmanship.” The company has a history of developing beloved products that balance fashion, functionality, and gift appeal, such as the “Bag Key Clip” that makes keys easy to find, and “Loop Fit” earrings designed for comfort. Their commitment continues to be shaping customer desires into tangible, cherished items.

3carat Tokyo Ginza Logo

Where to Find Your “Otona no Sanrio” Treasures

The “Otona no Sanrio” collection is available from December 12, 2025, on the official 3carat online store, as well as at various general merchandise stores and character shops nationwide.

The Future of Kawaii: Sophistication Meets Sentiment

The launch of the “Otona no Sanrio” collection signifies a growing trend within Kawaii culture: the evolution of cuteness into something more refined and integrated into adult lifestyles. This line demonstrates that beloved characters can transcend their initial appeal, offering sophisticated avenues for fans to express their enduring affection. As this trend gains momentum, we can anticipate more collaborations that blend nostalgic charm with contemporary design, allowing Kawaii to mature gracefully and continue its global enchantment.

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