RODEO CROWNS WIDE BOWL Unveils Fourth Sanrio Collaboration, Featuring Ado’s Adorozatorumary for the First Time!

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RODEO CROWNS WIDE BOWL Ignites Holiday Spirit with Sanrio’s Fourth Collaboration

Japanese fashion brand RODEO CROWNS WIDE BOWL is set to enchant fans with its highly anticipated fourth collaboration with Sanrio Characters. Launching on December 12, 2025 (Friday), this collection brings together beloved icons like Hello Kitty, Hangyodon, Bad Badtz-Maru, and Keroppi, while also marking the first-ever appearance of Adorozatorumary—a unique character born from a collaboration with the popular singer Ado.

A woman sitting on a red sofa, wearing a Hello Kitty patterned jacket and carrying a matching bag, surrounded by Christmas decorations.

This Holiday season lineup is designed to add a touch of playful charm to winter wardrobes. The collection spans a delightful array of items, from cozy faux fur coats and spacious tote bags to vintage-inspired knit cardigans. For dedicated Sanrio enthusiasts, there are irresistible face-shaped pochettes and plushie backpacks. The range is completed with practical accessories like slip-ons, keychain charms, and wallets, ensuring there’s a piece for every fan.

Adorozatorumary Makes a Grand Entrance

A highlight of this collaboration is the debut of Adorozatorumary, a character created through the

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