Kyoto’s Tsuruya Yoshinobu Joins the “Gokain” Movement
Starting December 13, 2025, Tsuruya Yoshinobu, a venerable Kyoto wagashi (Japanese confectionery) purveyor with a history spanning over 220 years since its founding in 1803, has begun offering its unique “Gokain” (御菓印) at its main store in Nishijin, Kyoto. This marks the first time the esteemed company has participated in this charming initiative, offering visitors a novel way to engage with Japan’s rich confectionery culture.
What Exactly is “Gokain”?
The “Gokain” initiative, orchestrated and approved by the National Confectionery Industry Cooperative Association, reimagines the traditional “Goshuin”—the commemorative seals collected from temples and shrines—for the world of wagashi. Each participating confectionery shop across Japan designs its own distinctive “Gokain,” typically available only at its main store. The aim is to allow customers to experience the history and unique charm of each shop, fostering a deeper connection between people and wagashi. It’s a delightful way to explore local sweets and create lasting memories during travels.
For those who embrace the collecting spirit, gathering ten or more “Gokain” from different stores qualifies you to apply for the prestigious “Gokain Meister” certification from the association. This adds an engaging quest to the culinary journey.
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Official “Gokain” Page: https://www.zenkokumeika.com/gokain/
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“Gokain Meister” Certification: https://www.zenkokumeika.com/meister/
Tsuruya Yoshinobu’s Exquisite Design
Tsuruya Yoshinobu’s “Gokain” features a stunning design inspired by the Japanese red-crowned crane, or tanchōzuru, depicted on the cedar sliding doors at the back of the main store’s first floor. This elegant artwork was specially created by renowned Japanese painter Atsushi Uemura in 1992, commemorating the completion of the current main store building. It stands as a profound symbol of the store itself.
When visiting the main store, patrons are encouraged to appreciate this magnificent cedar door painting, which imparts a sense of grace and tradition to the space.
How to Obtain Your “Gokain”
The “Gokain” is exclusively available at Tsuruya Yoshinobu’s main store in Kyoto. To receive one, customers must make a purchase of 1,500 yen (excluding tax) or more and request it. For those whose purchases fall below this amount, or who wish to acquire only the “Gokain,” it can be purchased for 300 yen (including tax) per sheet. It is important to note that the “Gokain” is not available at other direct retail stores, department stores, kiosks, or through the online shop.
Location: Tsuruya Yoshinobu Main Store, 340-1 Nishifunabashi-cho, Imadegawa-dori Omiya Higashi-iru 2-chome, Kamigyo-ku, Kyoto 602-8434, Japan.
The Official “Gokaincho” Collector’s Book
To beautifully preserve and display these unique stamps, the official “Gokaincho” (御菓印帳), a pocket-style collector’s book approved by the association, is also available for purchase at the main store for 2,860 yen (including tax). This hardcover, accordion-style book contains 20 pages, providing an ideal home for your growing collection.
A Legacy of Kyoto Confectionery
Established in 1803 by Ihee Tsuruya I, Tsuruya Yoshinobu has upheld its family precept of “creating good things” for over 220 years. While preserving traditional techniques, the company continually innovates, developing new wagashi and café experiences that blend contemporary sensibilities with time-honored craftsmanship. Through various collaborations, Tsuruya Yoshinobu actively works to broaden the appeal of Kyoto confectionery and explore new values in the world of wagashi.
This initiative perfectly encapsulates the blend of tradition and delightful novelty that defines much of Japan’s cultural landscape. As one wagashi enthusiast might exclaim, “Collecting these ‘Gokain’ is like embarking on a delicious journey through Japan’s rich culinary heritage. Each stamp tells a story, a memory of a sweet encounter!”
This fusion of culinary art and collecting offers an exciting new dimension to experiencing Japan. For global admirers of Kawaii culture, where intricate details and charming aesthetics often intertwine with everyday life, the “Gokain” represents a tangible, delectable piece of Japanese lifestyle to cherish. It surely will inspire more travelers to explore local shops, fostering a deeper appreciation for the artistry and stories behind each sweet creation and further enriching the global fascination with Japan’s unique charm.
