A New Era of Elegance in Tokyo
This latest addition follows the successful launches of permanent counters at Takashimaya Osaka in April 2025 and Seibu Ikebukuro Main Store in July 2025. With three strategic locations now established, Burberry Beauty is poised to deepen its presence in Japan, offering a unique blend of modern sophistication and timeless British tradition to a wider audience.
The counter’s design concept draws inspiration from Burberry’s former flagship store in Haymarket, London, which opened in 1913. It meticulously incorporates classical London architectural styles, featuring a grand stone façade and intricate moldings that evoke a sense of craftsmanship and heritage. These classic elements are seamlessly fused with contemporary, playful details, creating an elegant yet vibrant space that invites discovery.
Unveiling Hero Products and Exclusive Offerings
The new counter presents Burberry’s full range of makeup and fragrance collections. Customers can explore exquisite items such as the “Burberry Eye Quad,” known for imparting a refined glow and three-dimensional effect, and the “Burberry Beyond Wear Perfecting Matte” foundation, which offers both breathability and long-lasting wear. The fragrance lineup includes the captivating “Burberry Goddess” and the exclusive “Burberry Signature Collection,” allowing visitors to fully immerse themselves in the brand’s world.
To commemorate the opening, a limited edition of the highly sought-after “Burberry Beyond Wear Perfecting Matte Cushion ,” adorned with Burberry’s iconic check pattern, has been re-released. This item previously sold out instantly, making its return a special treat for beauty enthusiasts.
A Star-Studded Opening Event
The grand opening welcomed an array of prominent figures from the beauty and fashion industries, including Dorisakurada, Emi Suzuki, Nagomi, MASHIHO, Yoshiaki, and Aoi Ihara. These esteemed guests had the opportunity to experience Burberry Beauty’s hero products firsthand, trying out fan-favorites like “Burberry Her” fragrance and “Burberry Beyond Wear Perfecting Matte” foundation, as well as the newly launched primer, Goddess Parfum, and Eye Quad 05. The enthusiasm of the guests highlighted the brand’s enduring appeal and the anticipation surrounding its expanded presence in Japan.
The Essence of Burberry Beauty
Burberry Beauty embodies a pioneering spirit, blending dignified traditional styles with functional innovation. Its exquisite makeup collection for face, lips, and eyes draws inspiration from sophisticated, effortless British beauty. The brand offers high-quality products that provide long-lasting active care while protecting the skin, ensuring comfort throughout the day. Burberry Beauty aims to empower women with a refined and dignified elegance.
This expansion marks a significant moment for Burberry Beauty in Japan, a nation celebrated for its unique blend of traditional elegance and cutting-edge beauty trends. The integration of a luxury brand like Burberry into the heart of Shibuya, a hub of youth culture and fashion, will undoubtedly influence local beauty aesthetics and contribute to the evolving definition of ‘Kawaii’—a concept that continually embraces new forms of charm and sophistication.
Visit the New Counter
Discover the new chapter of Burberry Beauty at Shibuya Scramble Square and indulge in a special beauty experience that fuses British elegance with modern innovation.
Shop Information:
Shibuya Scramble Square 6F +Q Beauty
2-24-12 Shibuya, Shibuya-ku, Tokyo 150-0002
Burberry Beauty: 03-6805-0370
For more information, please visit:
Burberry Beauty Official LINE
