A Fusion of Comfort and Avant-Garde
SUBU, known for its “unexpected winter sandals” designed for effortless wear in cold weather, brings an expanded lineup to DB&BAR. The pop-up centers around the intriguing “25concept HORROR” collection, a series that embodies SUBU’s unique blend of warmth and a touch of the unconventional.
This special event is designed to align with DB&BAR’s philosophy of “real clothes for real people,” viewing garments not just as products, but as embodiments of thought and creative process. Visitors will explore how SUBU products can be seamlessly integrated into both fashion and daily life, going beyond mere product display to offer a curated experience.
Expanding the SUBU Universe
The pop-up will feature an extensive range of models, colors, and sizes, inviting more customers to immerse themselves in the SUBU aesthetic. Highlights include:
- 25concept “HORROR” Collection: A broadened selection of this distinctive line, expressing “warmth × discomfort” in true SUBU fashion.
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“PERMANENT” Series: Celebrating 10 years of beloved design, these foundational pieces continue to captivate with their enduring appeal.
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“VAMP” Model with HEX MAX Sole: Introducing the next generation of SUBU, featuring the innovative HEXMAX SOLE™️ for a suction-like fit, symbolizing new possibilities for the brand.
An Artistic Collaboration: NEW YOAKE POST
Adding another layer of artistry, the pop-up will also showcase collaborative models with NEW YOAKE POST, an alternative media label led by Katsunori Araki, former designer of SASQUATCHfabrix. This collection is deeply philosophical, integrating motifs like lotus flowers, moon phases, and Calavera (Mexican skulls) to symbolize “life, rebirth, and循环 (cycle)” into SUBU’s designs. The collection stands out with its unique textures utilizing glossy nylon and asymmetric designs, reflecting the distinct philosophy of NEW YOAKE POST.
“The collaboration with NEW YOAKE POST truly elevates SUBU’s vision, transforming functional footwear into wearable art,” shares a representative, highlighting the collection’s artistic depth.
Event Details
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Event Name: SUBU POPUP STORE — DB&BAR NAKAMEGURO
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Period: December 12 (Friday) – December 21 (Sunday), 2025
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Venue: DB&BAR
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Location: MS Bldg, B1F, 1 Chome-19-7 Aobadai, Meguro City, Tokyo 153-0042, Japan
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Instagram: https://www.instagram.com/dbandbar/
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Featured Items:
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25concept “HORROR” Collection (expanded models, colors, sizes)
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PERMANENT Series
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Next-generation “VAMP” model (featuring HEX MAX sole)
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Other in-line collections
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About SUBU
SUBU defines itself as the brand of “Unexpected Winter Sandals,” offering an unprecedented autumn/winter sandal that can be worn barefoot during cold seasons. With an identity centered on “enriching time through relaxation,” SUBU utilizes unique materials to propose a comfortable lifestyle.
Connect with SUBU
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Official Website: https://www.subu2016.com
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Official Online Store: https://subu2016-onlinestore.com
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Instagram: @subu_tokyo_japan
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X: @SUBU_tokyo
This pop-up represents a fascinating blend of fashion, comfort, and artistic expression, offering a glimpse into the evolving landscape of Japanese lifestyle brands. For global admirers of unique Japanese design, SUBU’s innovative approach to winter sandals, particularly through collaborations and concept collections, might just be the next fascinating item to embrace, showcasing how functional items can also be deeply fashionable and culturally resonant.
