A Dream Collaboration: Butlers Meet Sanrio Characters
Prepare for a delightful fusion of elegance and charm as “Butler Cafe Swallowtail” joins forces with “Sanrio Characters” to release an exclusive line of collaboration goods. This unique collection brings together the refined aesthetic of the renowned butler cafe with the global appeal of Sanrio’s beloved characters, promising a heartwarming experience for fans.
These special items launched on December 10, 2025, with in-store sales at Sanrio Anime Store Ikebukuro P’PARCO and online availability via the Sanrio Anime Store ONLINE. This collaboration offers a rare chance to see the esteemed butlers of Swallowtail alongside your favorite Sanrio friends, ready to offer their special brand of hospitality.
The Enchanting Pairings
The collaboration features six distinct pairings, each bringing a unique dynamic to the merchandise:
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Iori × Hangyodon
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Kumagawa × Keroppi
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Furuya × Hello Kitty
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Yurino × Cinnamoroll
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Kageyama × Bad Badtz-maru
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Noumi × Pompompurin
These pairings are beautifully captured in a variety of goods, showcasing both newly taken photographs and charming illustrations. From sophisticated butlers holding adorable Sanrio plushies to playful chibi-style art, the collection truly embodies the spirit of both worlds.
A Treasure Trove of Exclusive Goods
The merchandise lineup is extensive, offering something for every fan, whether for daily use or as a cherished collectible. The range includes:
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Can Badges (12 types / blind pack)
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Acrylic Keychains with Parts (6 types / blind pack)
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Original Tea Spoon (1 type)
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Chara Clear Case (1 type)
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Book Cover (1 type)
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Lunch Tote (1 type)
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Die-cut Smartphone Stickers (6 types)
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L-size Bromide 3-piece Set (30 types)
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Acrylic Stands (6 types)
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Tea Can (with mini photo) (1 type, mini photos are 6 types)
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Cookie Can (with mini photo) (1 type, mini photos are 6 types)
Blind-packed items offer the option to purchase single random items or complete sets, ensuring fans can collect all their favorites. The attention to detail in each item is evident, from the elegant tea spoon featuring the cafe’s logo to the vibrant designs on the acrylic stands.
Here’s a glimpse at some of the exquisite items available:
- Acrylic Stands: A must-have, these stands feature newly taken photos of the butlers with their Sanrio partners. They are perfect for display on a desk or shelf, or for taking along on outings for memorable photos.
- Can Badges: Collect both the photo and illustrated versions of these 5.7cm diameter badges. Fans will surely delight in this sophisticated yet adorable fusion!
- Bromide Sets: Each set contains three unique bromide prints, allowing fans to enjoy various poses of the butlers and Sanrio characters. The excitement of discovering which designs you receive is part of the fun.
- Practical Goods: Items like the book cover, lunch tote, and chara clear case are designed for everyday use, allowing fans to carry a piece of this charming collaboration wherever they go. The book cover, for instance, features all collaboration pairs in a lively yet elegant design.
- Original Tea Spoon: This elegant tea spoon, adorned with the cafe’s logo, is a subtle yet beautiful addition to any tea time, bringing a touch of the Swallowtail experience into your home.
- Tea and Cookie Cans: These charming cans, filled with tea or cookies, come with a random mini photo from the six types available, offering a sweet treat and a collectible keepsake.
Exclusive Purchase Benefits
Two special benefits are available for purchasers:
- Illustration Card (6 types): For every 2,200 yen (tax included) spent on new “Butler Cafe Swallowtail x Sanrio Characters” merchandise in a single transaction, one random illustration card will be gifted. This applies to both in-store and online purchases.
- Ticket-style Postcard (6 types): A random ticket-style postcard is presented for every set of two receipts: one for collaboration goods totaling 2,200 yen (tax included) or more, and one for any use at Butler Cafe Swallowtail. This benefit is exclusively available at the Sanrio Anime Store P’PARCO branch, from December 10 to December 31, 2025.
Where to Purchase
Don’t miss out on these limited-time collaboration goods!
In-store sales:
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From December 10, 2025
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Sanrio Anime Store Ikebukuro P’PARCO
Online sales:
- Sanrio Anime Store ONLINE: https://sanrio-animestore-a3.jp/title/345
Please note: From December 10 (Wednesday) until 17:00, only lottery winners can purchase collaboration goods due to an in-store event. From December 12 (Friday) to 15 (Monday), entry will be limited to pre-selected lottery winners.
This collaboration between the refined world of Butler Cafe Swallowtail and the adorable Sanrio Characters showcases the ever-evolving nature of kawaii culture. It beautifully blends sophisticated charm with playful cuteness, offering fans a unique opportunity to immerse themselves in a world where elegance and adorable characters coexist. Such innovative cross-cultural partnerships are sure to continue captivating audiences globally, expanding the reach and appeal of Japanese kawaii culture in exciting new ways.
