Background and Scale
Established in 2021, the AmiAmi Figure Awards aim to honor the year’s best-selling figures, as determined by unique sales data, including both quantity and total sales. For its fifth anniversary, the event has expanded to an unprecedented scale, reflecting the vibrant and ever-growing global figure culture. This expansion includes the introduction of several new categories, ensuring a comprehensive celebration of diverse figure types.
Expanded Categories and Diverse Delights
The 2025 awards feature a grand total of nine categories, alongside a special prize, inviting enthusiasts to explore a rich tapestry of artistry and craftsmanship. Traditional categories like “Bishoujo Scale Figures,” “Bishoujo Mini Figures,” “Bishoujo Plastic Kits,” and “Tokusatsu/Hero Figures” continue to highlight timeless favorites. This year, new categories have been introduced to acknowledge emerging trends and genres, including:
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Bishoujo Original Illustration Figures
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Bishoujo Action Figures
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Bishoujo Original Action Figures
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Robot Figures
Each category showcases figures that captivate with their intricate details, dynamic poses, and innovative designs, from the delicate curves of a scale figure to the robust articulation of a robot.
For a closer look at the Grand Prize winners and ranked figures across all categories, visit the official AmiAmi Figure Awards special page:
AmiAmi Figure Awards 2025 Special Page
A Glimpse into the Winning Creations
Bishoujo Scale Figures
These figures meticulously reproduce characters without deformation, capturing every minute detail. Often featuring elaborate bases, movable gimmicks, or impressive sizes exceeding 50cm, they represent the pinnacle of high-quality craftsmanship, often at a premium price point.
Bishoujo Mini Figures
Perfect for collectors seeking affordability and charm, these palm-sized figures often feature cute deformations and a wide array of characters. Their accessible price makes them an ideal entry point for new collectors.
Bishoujo Action Figures
Designed for dynamic display, these figures allow fans to recreate iconic scenes with their articulated joints, interchangeable face parts, and accessories. Imagine capturing your favorite character mid-battle or striking a dramatic pose!
Bishoujo Plastic Kits
A blend of advanced plastic model engineering and charming character design, these kits offer both the joy of assembly and the satisfaction of a poseable figure. They are a canvas for creativity, allowing customization and playful display.
Bishoujo Original Illustration Figures
Making a comeback since 2023, this category celebrates figures brought to life from original illustrations, free from existing anime or game adaptations. They offer a fresh perspective and unique worldviews.
Bishoujo Original Action Figures
Another new category dedicated to action figures based on original designs, these collectibles are built for endless play and dynamic posing, offering a new frontier for imaginative display.
Tokusatsu/Hero Figures
For those who cherish the cool heroes and powerful monsters of their childhood, this category showcases figures that perfectly capture the essence of classic tokusatsu and hero series.
Robot Figures
A new category for adult collectors, these robot figures boast a tangible sense of weight and meticulous attention to detail, embodying the impressive engineering and iconic designs that robot enthusiasts adore.
Special Prize
This category highlights figures that push the boundaries of creativity, offering “interesting and new” possibilities beyond traditional categories. Notably, all “Myaku-Myaku Figures” released in 2025 were recognized in tribute to the character that brought bright news across Japan.
“Washagana TV” Special Program
To celebrate the awards, a special program featuring the beloved duo Mafia Kajita and Yuichi Nakamura will be aired on their popular YouTube channel, “Washagana TV.” Fans can look forward to their unique insights and lively commentary on the award-winning figures. “It’s always a thrill to see what figures captivate the hearts of collectors each year,” commented a representative of the show, expressing excitement for the upcoming broadcast.
The special program is scheduled to be released on December 11, 2025 (Thursday) at 20:00 JST on:
Washagana TV Special Program
Additionally, an “extra video” highlighting past AmiAmi Figure Awards will be available on the “4GamerSP Channel,” offering more of their engaging banter:
4GamerSP Extra Video
Exhibition at Wonder Festival 2026 [Winter]
For those eager to see the winning figures up close, the award-winning and nominated products will be displayed at the “AmiAmi Hobby Camp” booth during “Wonder Festival 2026 [Winter],” scheduled for February 8, 2026 (Sunday). This will provide a fantastic opportunity for collectors to appreciate the craftsmanship and detail of these celebrated items in person.
Future Impact on Kawaii Culture
The AmiAmi Figure Awards continue to be a significant barometer for trends in the world of Japanese figures, reflecting the passions of collectors and the innovative spirit of manufacturers. By expanding its categories and spotlighting both established and emerging genres, the awards not only celebrate the present but also shape the future of collectible culture. This annual event undoubtedly influences global Kawaii culture, inspiring new designs and fostering a deeper appreciation for the intricate artistry that defines Japanese figures. As these figures find their way into homes worldwide, they carry with them a piece of Japan’s unique aesthetic, fostering connections and sparking joy across borders.
