Unveiling a Floral Symphony for Your Lips: FEMMUE Debuts Its First Skincare-Infused Lipstick Collection

A New Chapter in Botanical Beauty: FEMMUE Introduces “Le Rouge” Lipsticks

FEMMUE, renowned for its Modern Botanical™ skincare that harnesses the essence of flowers for INNER & OUTER BEAUTY, is expanding its horizons into the realm of color cosmetics. The brand proudly announces the launch of its first-ever lipstick collection, “FEMMUE Le Rouge,” designed to seamlessly blend skincare benefits with captivating color. This innovative collection is set to launch nationwide on February 25, 2026, with an exclusive pre-release at Cosme Kitchen and Biople stores starting February 18, 2026.

“FEMMUE Le Rouge”: A Hybrid Approach to Lip Care and Color

The “FEMMUE Le Rouge” collection marks a significant milestone, offering a unique skincare-infused lipstick experience. Each application is intended to nourish the lips while adorning them with a sophisticated glow and classic shades. The formula is enriched with FEMMUE’s proprietary Max-Lip1 complex, which aims to promote plump and healthy lips. Further, a blend of plant-derived ingredients like Baobab seed oil and Shea butter, along with a 5-ceramide complex2, works to lock in moisture. Flower-derived stem cell complex3 targets dryness-induced dullness, ensuring long-lasting smoothness and radiance. The result is a natural flush of color, coupled with a dewy, firm appearance, all accompanied by a subtle floral fragrance.

• Max-Lip1

• Baobab seed oil

• Shea butter

• All-in-Cera2

• Stem Cell Complex3

• Vitamin C&E4

• 1. Hybrid Lip Care: A harmonious fusion of skincare and makeup, combining the rich botanical moisturizing properties of Baobab seed oil, Shea butter, and three flower-derived stem cell complexes3. This delivers the comfort of a lip balm with vibrant color.

• 2. Trendy Semi-Glow Finish: Embracing the current trend for dewy and translucent finishes*5, the semi-glow texture offers a natural, healthy flush, allowing for versatile layering to achieve either a subtle enhancement or a more vivid statement.

• 3. Effortless Application: Designed for smooth, non-sticky application that glides effortlessly onto the lips, making it an ideal choice even for those new to lip makeup.

• 4. Elegant Magnetic Metal Case: The commitment to luxury extends to the packaging, featuring a durable, special metallic case in FEMMUE’s signature pink. The magnetic cap ensures a smart, one-touch opening and closing experience, elevating the joy of each use.

Discover Your Perfect Shade: Universal Neutral Tones

The collection features five versatile neutral shades, meticulously crafted to complement a wide array of skin tones, from warm (yellow-based) to cool (blue-based). Each color offers a modern twist on classic hues, promising to evoke new sensibilities while harmonizing beautifully with your natural complexion.

• 901 Iconic Pink: FEMMUE’s signature pink, a timeless shade that transcends trends and cultures, designed to resonate deeply with one’s personal aesthetic.
  

• 902 Fearless Red: A bold red that strikes a new balance, embodying strength and sophistication simultaneously with its deep, chili-inspired tone.
  

• 903 Urban Mauve: A natural yet sophisticated shade that offers a modern depth, reminiscent of a dried rose, perfect for an urban chic impression.
  

• 904 Nude Blush: A comfortably chic nude that provides a subtle hint of color, blending seamlessly with the skin for a naturally enhanced look.
  

• 905 Sunlit Fizz: An vibrant orange shade that captures the lingering warmth of a sunset in coral tones, brightening the complexion with a lively glow.
  

“The moment I applied it, I felt a genuine sense of delight – it’s like my lips are getting a spa treatment while looking effortlessly chic,” shared a beauty enthusiast, reflecting the collection’s dual appeal.

Where to Find “FEMMUE Le Rouge”

The “FEMMUE Le Rouge” collection will be available at:

• FEMMUE Official Online Store: https://femmue.jp/

• Rakuten Official Store

• All Cosme Kitchen and Biople stores, and their respective web stores

• @cosme TOKYO, Isetan Shinjuku Beauty Apothecary, Shibuya Loft, Ginza Loft, Amazon, LINE Gift, ZOZOCOSME

(Please note: Some stores may not carry all products.)

About FEMMUE

FEMMUE, a Korean skincare brand launched by Kelly S. Chung after four years of dedicated research and development, is built on the philosophy that the beauty essence of flowers extends beyond skincare effects to encompass visual appeal, soft textures, and soul-satisfying aromas. The name FEMMUE combines “FEMME” (woman) and “MUE” (change), symbolizing the brand’s commitment to supporting women as they embrace their beauty and transform themselves. This launch into color cosmetics is a natural progression, offering more ways for women to feel beautiful and empowered.

Stay Connected with FEMMUE:

• Instagram: @femmue_japan

• X: @FEMMUE_japan

• LINE: https://lin.ee/dzYpyAb

The Future of Kawaii Beauty: A Skincare-Infused Evolution

FEMMUE’s entry into color makeup with the “Le Rouge” collection represents a significant step in the evolution of beauty, particularly within the ‘kawaii’ aesthetic often associated with Japanese beauty culture. By marrying high-performance skincare with delicate, enhancing color, FEMMUE is not just offering new lipsticks; it’s championing a sophisticated approach where makeup actively contributes to skin health. This trend of ‘hybrid beauty’ – products that blur the lines between skincare and cosmetics – is likely to gain further traction globally, influencing how ‘kawaii’ is perceived: not just as cute or charming, but as a holistic expression of inner and outer well-being. This move could inspire other brands to integrate similar nourishing qualities into their color lines, fostering a future where beauty products do more than just adorn; they truly care.