BnD Underarm Cream Secures Top Spot at Qoo10 MEGA BEAUTY AWARDS 2025
BnD (Beauty & Divine)’s “Underarm Cream” has been honored with the first-place award in the Body Care category at the Qoo10 MEGA BEAUTY AWARDS 2025. This significant recognition was announced at a grand ceremony held on December 8, 2025, at the Hitenの間 in Grand Prince Hotel New Takanawa, an event organized by eBay Japan G.K.’s online shopping mall, Qoo10.

A Testament to User Trust and Product Efficacy
The Qoo10 MEGA BEAUTY AWARDS stands as one of Qoo10’s most comprehensive beauty accolades, with winners determined by a holistic evaluation of various factors. These include Qoo10’s annual purchasing data, over 3 million user reviews, and approximately 600,000 user votes. The BnD Underarm Cream’s victory is a clear reflection of its widespread popularity and effectiveness, having surpassed 100,000 cumulative sales on the Qoo10 platform since its launch.
Amidst fierce competition from numerous body care products, the BnD Underarm Cream garnered exceptional praise for its ability to address skin tone concerns, its gentle, low-irritation formula, and its non-sticky application. These attributes collectively contributed to its top-ranking position.

Unveiling the Power of BnD Underarm Cream
Developed as an intensive care solution, the BnD Underarm Cream targets discoloration in delicate areas such as the underarms, elbows, knees, and VIO line. Its formulation boasts several key features:
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Korean Functional Cosmetic Certification: Assuring quality and efficacy recognized within the Korean beauty industry.
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Rich Ingredient Profile: Infused with Niacinamide, Peptides, Hyaluronic Acid, and other natural extracts to nourish and brighten the skin.
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Fast-Absorbing Formula: Designed to blend quickly into the skin without leaving a sticky residue, offering a comfortable user experience.
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Versatile Application: Suitable for overall body delicate zone care, addressing uneven skin tone and discoloration.
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Superior Moisturization: Provides excellent hydration, leaving the skin soft and supple.

A Message from the Heart of BnD
Mr. Yonghoon Son, Representative Director of POTEGAR Co., Ltd., expressed profound gratitude for the award, stating, “This award is entirely thanks to the support of our customers. We are deeply honored to have received first place as a result of consistently listening to real voices and developing products that address skin concerns. BnD will continue to be a brand that helps women around the world lead more beautiful and confident lives every day.”

Expanding Reach: Now Available Nationwide
To make the BnD Underarm Cream accessible to an even wider audience, it began appearing on shelves at variety stores across Japan in October 2025. This expansion complements its online availability, providing more opportunities for customers to experience the product firsthand.
For those interested in exploring the BnD Underarm Cream and other offerings, here are the official sales channels and information:
The Future of Delicat Skin Care
The recognition of BnD Underarm Cream at the Qoo10 MEGA BEAUTY AWARDS 2025 highlights a growing awareness and demand for specialized delicate skin care solutions. This achievement not only elevates BnD’s standing within the competitive beauty landscape but also underscores the evolving standards of beauty, emphasizing comprehensive care for all body areas. It signals a future where confidence in one’s skin, from head to toe, is increasingly celebrated within the global beauty and Kawaii culture.


