Tsubasa Masuwaka’s “MEND” Arrives: Redefining Everyday Comfort with Unisex Style
Japanese trendsetter and multi-creator Tsubasa Masuwaka is embarking on a new journey with the launch of her lifestyle brand, “MEND.” Set to release its first collection on December 15th, 2025, MEND aims to gently restore and fulfill the mind and body, offering a unique line that includes unisex apparel, one-mile wear, and future skincare products.
The Philosophy Behind “MEND”: Restoration and Individuality
The name “MEND” is derived from the English word meaning “repair or recovery.” This concept lies at the heart of the brand, which seeks to help individuals restore balance to their daily lives and embrace their unique potential. Masuwaka’s vision is to create items that function across diverse scenes, transcending age and gender, to express a free and creative lifestyle for a new era.
First Collection: Blending Relaxation with Refinement
The initial launch focuses on apparel and lifestyle goods crafted from high-quality materials. The collection includes versatile pieces such as tops, pants, outerwear, and nightcaps, all designed to offer both relaxation and a polished look.
Key items include:
- Soft-Touch Apparel: Featuring double-sided brushed cotton-touch polyester, these items offer a moist, soft texture that gently drapes the skin, ideal for both lounging and casual outings.
- Versatile Stoles: A stole designed with sleeves can be draped over the shoulders for a refined look, wrapped around the waist as a layered accent, or paired with a T-shirt for a relaxed casual style.
- Featherlight Quilted Coat: Described as being like “a wearable blanket,” this coat is incredibly light yet warm, perfect for indoor comfort or as an outer layer from autumn to spring.
- Contrast Panel Cotton Pullover/Jogger Pants: This set-up, made from 100% thick cotton fleece, offers a soft feel without bulk. Its vintage-inspired texture and layered design create a three-dimensional effect. The oversized silhouette maintains elegance, suitable for both casual and sophisticated relaxed looks.
- Suede-like Polyester Items: These pieces, made from a soft, suede-like polyester, adapt to the skin with a smooth feel. Adjustable shoulder straps allow for three distinct styles: a healthy U-neck, a deep V-neck, or a relaxed off-shoulder look. Thoughtful details like metal waist hardware and hem zippers add versatility, making them suitable for both home and outdoor wear.
Tsubasa Masuwaka’s Vision for “MEND”
Masuwaka, known for her groundbreaking work in fashion and beauty, shares her personal connection to “MEND.” After two years of conceptualization, she sees this brand as a significant new challenge, particularly with the introduction of her first men’s and unisex lines. “I want people who wish to enjoy every day comfortably and authentically to use these products,” she states. “I hope they can be utilized as gifts for loved ones, regardless of age or gender, and that people will even wear matching items.” She also expressed her ambition to leverage her past experiences to help spread exquisite Japanese craftsmanship globally. “At this age, I find myself contemplating the balance between ‘what others think’ and ‘my true self.’ Through ‘MEND,’ I hope everyone can spend their daily lives authentically and joyfully.”
About Tsubasa Masuwaka
Born on October 13, 1985, Tsubasa Masuwaka is a multi-talented creator who excels as a model, actress, and producer. She gained immense popularity as a reader model for Popteen magazine, becoming a charismatic figure in Japanese youth culture. Her entrepreneurial ventures, including cosmetic brands like “Dolly Wink” and “Candy Doll,” and the contact lens brand “Bambi Series,” are estimated to have generated an economic impact of 10 billion yen in Japan and 100 billion yen globally. Beyond her business acumen, she has appeared in films such as Fly Me to the Saitama and TV dramas like The Second to Last Love 2. In her private life, she is also a mother to a high school-aged son.
Where to Find MEND
“MEND” will officially launch its online store and reveal skincare product information on December 15, 2025, at 12:00 PM JST.
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Official Online Shop:
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Official Instagram:
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Tsubasa Masuwaka’s Instagram:
The Future of Kawaii Lifestyle
MEND represents a fascinating evolution in Japanese lifestyle branding, moving beyond traditional “Kawaii” aesthetics to embrace a more mature, inclusive, and restorative approach. By focusing on comfort, versatility, and mental well-being, MEND offers a fresh perspective on how fashion and lifestyle products can genuinely enhance daily life. This brand is poised to contribute to the global understanding of Japanese creativity, demonstrating that “Kawaii” is not just about cuteness, but also about a thoughtful and enriching way of living that resonates with people across the world.
